Tennessee Sports to Nike

"Tennessee Athletics and Nike collaborated on a brand evolution program to create consistent marks across all athletics programs, honoring the Volunteer spirit through tradition, pride and integrity, key characteristics and attributes associated with the Volunteer brand. As Tennessee enters a new chapter in their storied history, developing a modern and consistent athletic identity that encompasses the pride of the university is key. Tennessee and Nike worked with student-athletes, coaches, administrators and alumni to pay tribute to Volunteer’s legacy and tradition. As part of the refined brand identity, all 20 of Tennessee Athletics  sports teams will showcase consistent colors, logos, lettering and numerals that will debut with the football programs and eventually expand across all sports in the upcoming seasons.  The Lady Vols mark will remain the primary logo for Women’s Basketball." from Nike