Georgia Tech is writing the next chapter in their university's history with a rebrand of their athletic marks. The newly inked deal with adidas has allowed Georgia Tech to look at their athletic brand and make some upgrades while keeping true to their historic tradition.
"The iconic Tech Tower letters, the tradition of Georgia Tech and the innovation of our institute inspired a sharp, bold mark that both celebrates our history and points us to the future. Whether you are a recruit, an alum, a fan or a student, this is the mark that defines Georgia Tech Athletics and who we are - adorned on our fields, our courts and our uniforms." - Georgia Tech
The official Georgia Tech Athletics logo will remain the interlocked GT. The logo display has been cut down from 40 variations to only 8 now under the new brand. With this new brand in mind fans will start to see the look across apparel, courts, fields, buildings, and uniforms.