The Seattle Seahawks turned the spotlight on their fans Thursday, unveiling their brand-new Rivalries uniform, a bold wolf grey and iridescent green look that celebrates the heart of the franchise: the 12s.
Set to debut in Week 16 when the Seahawks host the Los Angeles Rams at Lumen Field, the Rivalries fit is packed with details that tie directly back to Seattle’s connection with its fanbase.
The design starts with wolf grey jerseys and pants, accented by iridescent green numbers that shimmer and shift with the light. The helmet matches in iridescent green with a metallic chrome finish, creating a futuristic edge unique to the Pacific Northwest.
But the true standout? The 12s. A 12s patch stitched into the uniform. A 12 pattern inside the jersey numbers that reflects under the lights. Helmet bumpers that read “12 As One.” Soundwave graphics on the shoulders and down the pant legs, representing the earth-shaking noise that makes Lumen Field the loudest stadium in the NFL.
“The Rivalries program is about celebrating what makes our team and city unique,” said Allison Hoover, Seahawks managing director of marketing. “Without question, that’s the 12s. This uniform is a tribute to the 12s, the loudest, most passionate fans in sports. When opposing teams come to Lumen Field, they not only face fierce competition on the field, but also the high-decibels of the 12s in the stands.”
The Seahawks join the rest of the NFC West and AFC East in this first wave of Rivalries uniforms. Each team will debut their look for one home game against a division rival this season, with the rest of the league rolling out designs over the next three years. Nike, the NFL, and each franchise worked together to ensure every uniform was tailored to the team’s city, history, and culture.
From wolf grey grit to iridescent flash, Seattle’s Rivalries uniform is more than just a new look — it’s a wearable tribute to the 12s who define the Seahawks’ identity.
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