Every season, teams across the College Football world push the limits of design, storytelling, and style through their uniforms. From bold new identities to perfectly executed alternates, the best looks don’t just stand out on the field, they define the culture of the game.
Now it’s time to crown the best of the best.
The 2025 UNISWAG Uniform of the Year voting is officially live.
Throughout the season, the UNISWAG team tracked the most elite uniform designs across the landscape of college football, narrowing the field down to the top contenders that combined creativity, tradition, and on-field presence. These finalists represent the pinnacle of uniform design this year. Now the final decision belongs to you. Cast your vote and help determine which program delivered the most iconic look of the season.
Voting runs March 4–7, with the winner announced March 9.
Make your pick and help crown the uniform that defined the year in swag.
Cast your vote here
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The best-dressed teams in the FCS brought the heat all season long, and now it’s time to decide who had the most elite look. 2025 UNISWAG FCS Uniform of the Year voting is officially live.
The UNISWAG team has selected the top uniforms from across the FCS, but the final decision belongs to you. Cast your vote and help crown the squad that set the standard for style this season.
Voting runs March 2–4, with the winner announced on March 9.
Make your pick and celebrate the best swag in the FCS.
Cast your vote here
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Military Appreciation uniforms carry a different kind of weight. This season, programs across the country stepped beyond standard alternate looks to deliver designs rooted in honor, sacrifice, and service. From camo-infused details and patriotic striping to helmet decals recognizing specific military branches, these uniforms told stories far bigger than the game itself.
The 2025 UNISWAG Military Appreciation Uniform of the Year voting is officially live.
The UNISWAG team has selected the top Military Appreciation designs that best blended meaningful tribute with strong on-field execution. These nominees didn’t just look good under the lights, they honored those who serve while maintaining elite visual identity and performance.
Now the final decision belongs to you. Cast your vote and help crown the program that delivered the most powerful and well-executed Military Appreciation look of the season.
Voting runs February 27-March 1, with the winner announced March 9.
Make your pick and celebrate the uniform that represented respect, pride, and purpose on the field.
Cast your vote here
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Texas Christian University is taking its brand across the Atlantic this fall, and the Horned Frogs are doing it with a special look built for the international stage. When TCU Horned Frogs meets North Carolina Tar Heels in Dublin for the Aer Lingus College Football Classic, TCU will debut a custom helmet designed specifically for the Ireland showcase.
At the center of the design is the “Clover Frog,” a creative twist on TCU’s iconic horned frog mascot. The graphic features the frog clutching a clover in its mouth, blending the program’s identity with Irish symbolism. It’s a clean but meaningful update that keeps the Horned Frogs’ traditional look intact while celebrating the setting of the game.
The helmet maintains TCU’s recognizable purple shell and aggressive horned frog profile, ensuring the team’s brand remains unmistakable even with the added international flair. Rather than overhauling the entire look, the clover detail provides a subtle storytelling element that ties the uniform to the global stage and the cultural backdrop of Dublin.
College football’s growing international footprint has made neutral-site games an opportunity for programs to experiment with limited-edition designs, and TCU’s Ireland helmet fits squarely into that trend. The Clover Frog concept embraces the moment without straying from tradition, giving fans a collectible look tied to a unique chapter in Horned Frogs history.
When TCU takes the field in Ireland, the helmet will serve as more than just equipment. It will be a visual nod to heritage, travel, and the expanding reach of college football, proving once again that the smallest design details can make the biggest statement.
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Throwbacks always hit different. This season, programs across the country tapped into their history, bringing back classic looks that honored the eras, players, and moments that built their legacy. From vintage striping and retro logos to timeless color palettes, the past returned to the field in a big way.
The 2025 UNISWAG Throwback Uniform of the Year voting is officially live.
The UNISWAG team has narrowed down the top throwback designs that perfectly blended nostalgia with modern performance, but the final decision belongs to you. Cast your vote and help crown the program that paid tribute to its roots while delivering elite style.
Voting runs February 25–27, with the winner announced March 9.
Make your pick and celebrate the throwback look that brought history back to life.
Cast your vote here
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The time has come to crown the 2025 UNISWAG Helmet of the Year.
This annual competition showcases the best helmet designs in college football, celebrating the creativity, tradition, and innovation that help programs stand out on game day. The UNISWAG team has narrowed the field to the top contenders, now it’s up to you, the fans, to decide which helmet earns the crown.
Cast your vote and help determine which team rocked the most elite lid this season. Voting runs February 23–25, with the winner announced on March 9.
Cast your vote here
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The United Football League is entering the 2026 season with more than just roster moves and new sidelines to watch. When the league kicks off on March 27, fans will see a refreshed visual identity across the field, highlighted by updated uniforms and a new set of league-wide performance partners shaping how the game looks and feels.
The uniforms are a central part of the refresh. While some clubs opted for subtle refinements to maintain continuity with their identity, others embraced full redesigns that signal a bold step forward. These updates give teams sharper visual consistency on broadcasts and in-stadium while reinforcing each franchise’s brand presence, something that continues to be crucial as the league builds long-term recognition with fans.
A major change for 2026 is the introduction of official on-field partners across uniforms and equipment. New Era takes the lead as the provider of all team game jerseys and league headwear. Known for its deep roots in sports culture and sideline authenticity, the brand’s involvement strengthens the league’s professional look and retail appeal. Adidas will supply game shoes and gloves for all 43 games this season, ensuring consistency in performance gear across the league while delivering the modern fit and innovation athletes expect. Meanwhile, NOBULL steps in as the exclusive training footwear and apparel partner. Every player and coach will wear the brand’s gear throughout the season, and its logo will appear on all UFL game jerseys, giving the league a unified training and performance identity.
Uniform evolution is about more than aesthetics. It reflects the league’s push toward stability, professionalism, and a recognizable on-field product. By aligning with established performance brands and refreshing team visuals, the UFL is strengthening its presence in a competitive football landscape.
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LSU Athletics has announced a precedent-setting, multi-year partnership with Woodside Energy that introduces a first-of-its-kind jersey patch agreement in college sports. Beginning with the 2026–27 athletic season, Woodside Energy will serve as the Official Legacy Partner of LSU Athletics, with its logo appearing on competition apparel across all 21 varsity programs.
The Woodside mark will be uniquely designed in LSU’s iconic purple and gold, ensuring the partnership aligns visually with one of the most recognizable brands in collegiate athletics. The placement across every sport signals a new chapter in the evolving business model of college athletics, where partnerships now extend beyond traditional signage and sponsorship activations.
Vice President and Director of Athletics Verge Ausberry called the agreement a monumental step forward, emphasizing LSU’s commitment to staying at the forefront of the modern collegiate landscape while creating new opportunities for student-athletes. LSU Deputy Director of Athletics Clay Harris echoed the sentiment, describing the partnership as transformational and reflective of the future trajectory of college sports.
Woodside Energy’s presence in Louisiana spans nearly two decades of offshore operations. The company recently announced a $17.5 billion final investment decision on its Louisiana LNG project, reinforcing its long-term commitment to the state. Executives say the LSU partnership represents more than branding — it is an investment in people, community, and legacy.
Beyond the jersey patch, Woodside will serve as an Official Community Partner of LSU Athletics, collaborating on programs designed to support Louisiana communities and enhance opportunities for residents across the state. The company will also receive prominent signage across athletic venues and integrated marketing placements throughout LSU sports channels.
Facilitated alongside LSU’s multimedia rights holder Playfly Sports, the agreement underscores how universities are leveraging strategic partnerships to expand revenue streams while strengthening community ties.
For LSU, the partnership reinforces its leadership role in the evolving NIL and sponsorship era. For Woodside Energy, it establishes a visible and meaningful connection with the state’s flagship university and its passionate fan base.
More details surrounding the partnership will be announced in the coming weeks, but one thing is clear: LSU continues to set the pace for how collegiate athletics and corporate partnerships can align performance, community impact, and brand legacy.
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For the first time in league history, both teams will take the field in full monochrome looks. The Seattle Seahawks are going head-to-toe college navy, while the New England Patriots will counter with an all-white uniform from jersey to pants.
It might sound subtle, but visually it’s a first-of-its-kind moment for the Super Bowl, and it instantly gives this matchup a unique place in uniform history.
The Seahawks will wear their all-navy combination, a look that has quietly become the franchise’s standard since the current uniform set debuted in 2012. The deep navy jersey paired with matching pants and socks gives the team a clean, aggressive silhouette that feels modern without trying too hard. It’s one of those combinations that simply looks right every time they step on the field.
It’s also familiar territory in the Super Bowl. Seattle has worn all-navy in two of its three previous appearances on the big stage, including their last meeting with New England in Super Bowl XLIX.
On the other side, New England made a more surprising decision. Despite being designated as the “home team,” the Patriots elected to wear white jerseys, continuing a recent trend that has seen them favor road whites in championship games. Since their loss to the Giants in Super Bowl XLVI, the Patriots have worn white in each of their next five Super Bowl appearances, clearly buying into the long-standing superstition that white jerseys equal wins.
For the first time, the Patriots are pairing those white jerseys with white pants, creating a true whiteout look that they’ve never worn on this stage before. The result is sharp, minimal, and modern — a clean aesthetic that should really pop against the darker tones of the field and Seattle’s navy set.
Historically, the numbers back up the choice. Dating back to Super Bowl XXXIV, teams wearing white jerseys have won 18 of the past 26 championships. That’s the kind of stat that makes equipment managers and coaches feel a little more comfortable sticking with tradition.
Both teams will also carry an additional detail that ties the game to something bigger than football.
Each uniform will feature a commemorative patch honoring the 250th anniversary of the United States, positioned directly below the Super Bowl LX logo on the right shoulder. It’s a rare league-wide addition that connects the moment to national history, and it echoes a similar touch from Super Bowl X, when the Cowboys and Steelers wore patches celebrating America’s Bicentennial.
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