William & Mary's New Look

William & Mary Athletics have overhauled their logos and wordmarks to become more on brand and easily identified. The athletics department remains committed to the nickname 'Tribe', which is a significant part of the culture for the school. The Griffin, which was introduced as William & Mary’s mascot in 2010, is an important representation of the university as well. The mythological creature features the body of a lion representing the creation by royal charter in London and the head of an eagle, representing the instrumental role William & Mary played in the American Revolution.


The simple marks draw back to the university and athletics department’s most historically prevalent logo, the W&M, in two options with a stroke and without a stroke. We see a primary mark that includes the W&M with a Griffin and the word Tribe, drawn from the pillars of Athletics, representing William & Mary with the W&M, the Griffin, and the Tribe.


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Skye Tilson1 Comment