Friday Night Stripes

Twitter and adidas have announced the first-ever live streaming series of high school football games on Twitter dubbed 'Friday Nigh Stripes'. The series will feature nationally ranked teams from across the country squaring off in the 8-game series starting on September 7th.

“From grassroots to the NFL, adidas is ever-present in football culture and being digital first is everything when it comes to connecting with our consumer,” said Kelly Olmstead, VP of Brand Activation for adidas. “We’re excited to be the first brand to live stream high school football games on Twitter and revolutionize the way fans can experience the game.”

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The four games on the schedule for the 'Friday Night Stripes' series so far are:

  • 9/7 - Cedar Grove (Ellenwood, GA) vs. McEachern (Powder Springs, GA)

  • 9/14 - Ben Davis (Indianapolis, IN) vs. Warren Central (Indianapolis, IN)

  • 10/12 - Marietta (Marietta, GA) vs McEachern (Powder Springs, GA)

  • 10/18 - Doral (FL) vs. Chaminade (FL)

“High school football fans view Twitter as an indispensable tool to follow what's happening -- whether it’s the national recruiting stage or their local communities, every Friday night, we see players, teams, coaches, alumni, and fans embrace this passionate culture,” said Andrew Barge, Head of Sports Broadcast Partnerships at Twitter. “We're thrilled to partner with adidas and Intersport to help fulfill this massive and untapped opportunity. Both have established credibility as creators in the high school sports arena, and with Twitter's engaged audience, we're excited to deliver eight live games that celebrate the unique, community-based passion for high school football on a national level."

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