Houston Texans Unveil “HOUSTON/US” Rivalries Uniform
The Houston Texans are putting H-Town front and center. The Texans have officially unveiled their new “HOUSTON/US” Rivalries uniform. The new look is designed as a celebration of Houston, its culture and the millions of people who call the city home.
The Texans will debut the uniform in Week 11, when Houston hosts the Indianapolis Colts on Thursday Night Football.
The uniform is built around the idea of “By The H. For The H.”, bringing together visual elements from Houston's streets, art, car culture and iconic landmarks.
The color palette combines Liberty White, H-Town Blue and Battle Red, while the uniform incorporates Houston's signature blue-and-white street tiles, the “Be Someone” bridge and details inspired by the city's custom car scene.
The result is one of the most Houston-specific uniforms the Texans have ever created. “This is the most Houston uniform that will ever grace the gridiron,” Texans Senior Vice President and Chief Marketing Officer Doug Vosik said.
The centerpiece of the new look might be the Texans' first-ever Liberty White helmet. The helmet is a direct nod to the franchise's early history. Before the Texans ultimately settled on their iconic Deep Steel Blue helmet, late founder Robert C. McNair was photographed holding up an early white helmet prototype in 1999.
More than two decades later, that concept has been reimagined for the Rivalries uniform.
The helmet features a candy-paint-inspired finish, with Houston's blue-and-white street tiles incorporated throughout the design. The front bumper spells out “H-Town”, while “Texans” appears on the back.
The helmet also features a white version of the blackletter “H” logo introduced during the Texans' 2024 rebrand, with metallic silver, H-Town Blue and Battle Red accents.
One of the standout details is the facemask. The Texans went with a chrome H-Town Blue facemask, directly inspired by Houston's well-known custom car culture.
That same polished, candy-paint aesthetic carries into other elements of the uniform, giving the look a finish that feels more like a customized Houston ride than a traditional football uniform.
Houston's famous “Be Someone” bridge also makes its way onto the uniform. The jersey numbers feature a chrome H-Town Blue finish and use the distinctive stenciled block font associated with the bridge.
A tiled perforation texture surrounds the numbers, creating another connection to Houston's street-level identity. The nameplate takes the idea even further. Each player's last name is rendered in a tiled font inspired by Houston's iconic blue-and-white street signs, connecting the players directly to the city they represent.
The blue-and-white street tile pattern might be the most recognizable visual element throughout the uniform. The pattern appears across the helmet bumpers, nameplates and the sleeve, collar and pant stripes.
The stripes feature Houston's signature tiles lining a beveled, two-tone Battle Red stripe with the same candy-paint finish. It's a small detail that helps tie the entire uniform together.
The Texans are also changing the placement of one of their most recognizable logos. For the first time in franchise history, the Bullhead logo sits over the heart of the jersey. The logo is primarily white, with H-Town Blue and Battle Red accents, giving the front of the uniform a clean centerpiece while reinforcing the idea of Houston pride.
The final major detail is hidden inside the jersey. The inner collar features a Battle Red “Houston” wordmark using the same distinctive font associated with the “Be Someone” bridge. The word “Us” is highlighted in H-Town Blue. Together, it reads HOUSTON/US, representing the community connection between the Texans and the approximately 8 million people who call the Houston area home. It's also where the uniform's entire concept comes together: Houston isn't just where the Texans play. It's who they represent.
From the street tiles to the “Be Someone” bridge, custom cars and the franchise's original white helmet prototype, nearly every element has a story behind it.
The Texans call it “By The H. For The H.” And this might be the most Houston uniform they've ever put on the field.
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