McLaren F1 Unveil Special Livery for the British Grand Prix

The McLaren Formula 1 Team has teamed up with Google Chrome to debut a striking new look for the 2025 British Grand Prix, blending iconic design elements from the past with a future-focused edge. Aptly named the “Legacy at Speed” livery, this special edition paint scheme was revealed in dramatic fashion in front of a live crowd at McLaren Racing Live: London — a fan experience held in the heart of Trafalgar Square.

This new livery isn’t just about flash — it’s a meaningful nod to McLaren’s celebrated chrome era, modernized through a partnership with Google Chrome to reflect the digital speed of the modern era. By marrying McLaren’s legacy of pace on the track with Chrome’s reputation for speed on the web, the collaboration creates a design that’s both nostalgic and refreshingly current.

Fans immediately recognized the throwback influence, with shimmering chrome elements making a comeback on both race cars — a look that dominated during some of McLaren’s most memorable seasons. The design is more than a visual update; it’s a digital storytelling tool. Through Google Chrome, fans can now access McLaren’s rich history and racing culture with ease, instantly connecting with moments that have shaped the team.

Louise McEwen, Chief Marketing Officer at McLaren Racing, summed it up best:

“We know that, while we have millions of fans who have been with the McLaren Formula 1 Team for decades, there are millions more who are new to the sport and the team. Being able to celebrate and showcase our long history with the help of Chrome is a fantastic way of bringing these newer fans on the journey with us. To celebrate with so many of our fans in London this week as we get ready for our home race makes it even more special.”

As McLaren gears up for the British GP, all eyes will be on how the Legacy at Speed livery performs under race conditions. Whether you’re a long-time follower or new to the grid, this launch signals something important: the future of Formula 1 is as much about storytelling and culture as it is about speed and engineering.

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