The Premier Lacrosse League has announced that adidas will become the official athletic footwear and apparel brand for the league, which is set to debut later this year. As the official sponsor of the PLL, adidas will design and create all official on-field PLL apparel for players and coaches as well as all footwear. To kick off the inaugural season, adidas will also create brand activations at local tentpole experiences throughout the PLL’s inaugural season, including Opening Weekend, the All-Star Game and the league Championship.
“adidas is demonstrating a powerful commitment to lacrosse - shaping our future and expanding the game’s global popularity,” says Paul Rabil, Co-Founder and Chief Strategy Officer of PLL. “This is a seismic event in the history of lacrosse. A first-of-its-kind partnership with adidas, the world’s leading apparel brand, will cultivate future generations of players and also provide the latest, most innovative products to PLL athletes.”