Tennessee Titans New Uniforms
The Titans and Nike have been in the lab for two years working on a new look for Nashville's very own and we get to see exactly what they cooked up. The biggest change you will notice is the team has switched from the normal look of the white base helmet and navy mask. You will now see the team in a navy base helmet with a silver mask with a two-tone silver stripe starting in the back and coming to a point in the front.
The team has unveiled three primary uniform color combinations that consist that they are able to mix and match; navy blue, white, Titans blue. The shoulders of each jersey now feature a two-toned silver in the shape of a sword.
There is red accents throughout the uniform as well as the red stars on the inside back of the neckline, that are meant to be in homage to the three stars from the Tennessee state flag.
The number fonts is a new look for the Titans. The font is custom and was inspired by Greek and Roman lettering. Each number is shaped to exemplifies the Northeast corner of Tennessee as the state appears on a map.
“One of the things that gets me most excited about doing this work for our clubs is to craft the why behind what creates the story and the mythology of a uniform and a club’s brand,” Chris Stackhouse, NFL Art Director said. “The Tennessee Titans, in my opinion, have a truly incredible mythology. They have a literal mythology, they are Titans. And one of the challenges brought to us by Amy was to take your brand and to infuse meaning into it, in a new story.”