Cleveland Browns Reveal Their New 'Alpha Dawg' Alternate Helmet
The Cleveland Browns just let the Dawg out — and it’s Alpha. For the first time in franchise history, the Browns will don an all-brown helmet, dubbed the “Alpha Dawg”, to pair with an all-brown uniform combo during the 2025 NFL season.
"Alpha Dawg" isn’t just a name — it’s a mentality. The matte brown shell, brown facemask, and bold brown stripe framed by two iconic orange stripes scream intimidation and intensity. It’s a powerful nod to the franchise’s deep-rooted color identity and a clear message: there’s a new leader of the pack in Cleveland.
"'Alpha Dawg' embodies what we set out to be as the Cleveland Browns, the leaders of the pack,” said JW Johnson, Executive VP and Partner of the Browns. “We’re excited about this new alternate helmet and the ode it pays to the rich history of the color brown.”
The Browns will debut this look during three home games at Huntington Bank Field: Sept. 21 vs. Green Bay Packers, Oct. 19 vs. Miami Dolphins, Dec. 7 vs. Tennessee Titans
Thanks to the NFL’s updated helmet policy introduced in 2022, teams can now rock a third helmet option if it aligns with one of their approved alternate uniforms. For Cleveland, the “Alpha Dawg” helmet joins the white throwback as one of the team’s official alternate lids. While the orange remains the classic, the brown makes a powerful case for the present — and the future.
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