New Threads for Louisville Football
The Cardinals are taking the field in 2025 with a fresh look that blends historic identity and modern detail—Louisville Football has officially dropped its latest uniforms, and they’re filled with nods to the past, the city, and the fanbase.
For the first time since 2004, Louisville’s iconic primary mark—the bold, aggressive bird head—is back in a prominent way. You’ll now find it proudly stitched onto the collar line of the jersey, reestablishing one of the most recognizable visuals in the program’s history.
Custom-designed specifically for Louisville, a new fleur-de-lis pattern is subtly woven into the uniform’s striping. It’s a nod to the city’s French heritage and local pride—designed in the Ville, for the Ville.
Hidden within the collar is a simple, powerful message: For the Ville. It’s a quiet but constant reminder of who these players represent every time they suit up.
The uniform’s sharp linework mirrors the angles and weight of the fleur-de-lis design, while also reflecting the customized ligatures used in the Louisville wordmark. It’s subtle, smart, and uniquely Louisville.
Another throwback touch—numbers return to the shoulder pads, restoring a clean, classic football detail that helps with player identification and gives the jerseys that timeless gridiron feel.
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