Sharks Unveil Heritage 2.0 Jersey
As the San Jose Sharks get ready to celebrate their 35th anniversary season, the team is turning back the clock while looking ahead to the future. The franchise unveiled the Sharks Heritage 2.0 jersey, a modern tribute to one of the most iconic looks in team history.
Originally worn between 1998 and 2007, the second-generation Sharks jersey became a symbol of an unforgettable era, defined by legends like Patrick Marleau, Joe Thornton, Evgeni Nabokov, Jonathan Cheechoo, Owen Nolan, and more. Now, the look is back with a fresh twist designed to connect fans across generations under one teal banner.
Heritage 2.0 carries forward the bold lettering and design of the original while refreshing the details for today’s game. The neckline “bleeds teal,” and every stitch is meant to tell the story of 35 years of Sharks hockey—from franchise-defining goals to the moments that built Sharks Territory.
Sharks Chief Marketing Officer Doug Bentz summed it up perfectly: “Heritage 2.0 isn’t just a jersey, it’s a symbol of the era that made us who we are, on and off the ice.”
The celebration extends beyond the ice. Fans can shop the full Heritage 2.0 merchandise line, which includes jerseys, hoodies, tees, hats, pins, pucks, and stickers—ensuring the look lives everywhere in Sharks Territory.
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