The innovative design introduces an Iridescent Green helmet and uniform accents, with soundwaves and 12 logos to reflect the noise that reverberates throughout the stadium on gamedays.
The Seattle Seahawks turned the spotlight on their fans Thursday, unveiling their brand-new Rivalries uniform, a bold wolf grey and iridescent green look that celebrates the heart of the franchise: the 12s.
Set to debut in Week 16 when the Seahawks host the Los Angeles Rams at Lumen Field, the Rivalries fit is packed with details that tie directly back to Seattle’s connection with its fanbase.
The design starts with wolf grey jerseys and pants, accented by iridescent green numbers that shimmer and shift with the light. The helmet matches in iridescent green with a metallic chrome finish, creating a futuristic edge unique to the Pacific Northwest.
But the true standout? The 12s. A 12s patch stitched into the uniform. A 12 pattern inside the jersey numbers that reflects under the lights. Helmet bumpers that read “12 As One.” Soundwave graphics on the shoulders and down the pant legs, representing the earth-shaking noise that makes Lumen Field the loudest stadium in the NFL.
“The Rivalries program is about celebrating what makes our team and city unique,” said Allison Hoover, Seahawks managing director of marketing. “Without question, that’s the 12s. This uniform is a tribute to the 12s, the loudest, most passionate fans in sports. When opposing teams come to Lumen Field, they not only face fierce competition on the field, but also the high-decibels of the 12s in the stands.”
The Seahawks join the rest of the NFC West and AFC East in this first wave of Rivalries uniforms. Each team will debut their look for one home game against a division rival this season, with the rest of the league rolling out designs over the next three years. Nike, the NFL, and each franchise worked together to ensure every uniform was tailored to the team’s city, history, and culture.
From wolf grey grit to iridescent flash, Seattle’s Rivalries uniform is more than just a new look — it’s a wearable tribute to the 12s who define the Seahawks’ identity.
There’s nothing quite like facing your rival under the lights, and the Buffalo Bills are turning up the intensity with a brand-new look. The Bills will debut their “Cold Front” uniforms in Week 5 on Sunday Night Football when they host AFC East rival New England Patriots.
More than just a uniform, “Cold Front” represents Buffalo itself, a city built for the cold, defined by grit, and proud of its toughness. It’s ice in the air, resilience in the soul, and a fanbase that thrives in the elements. Simply put: it’s Buffalo, stitched into fabric..
As concepts were explored throughout 2023, one vision quickly stood out. “The clear choice was to celebrate our region’s climate, especially when it comes to later in the season,” said Aaron LaPorta, Bills Director of Design.
To create the icy, snow-covered identity, the design team made a bold move — stripping away the red. “Visually, red means warmth, and in order to create a true icy and snowy feel, it needed to be removed,” LaPorta explained. “That was a big decision for us, because we’ve never done anything like that.”
With red gone, the challenge became reimagining the Bills’ look through elevated uses of blue, white, and gray. “We don’t want to look like another team. We want to have our own identity,” LaPorta said. “So how do we achieve that?”
The result is “Cold Front,” a fresh but authentic take on Buffalo football — one that perfectly mirrors the team, the city, and the fans who embrace the cold like no other.
The New York Jets are adding a new chapter to their storied history with the unveiling of their “Gotham City Football” Rivalries uniform. Revealed Thursday morning, the look will make its on-field debut when the Jets host the Miami Dolphins on December 7 at MetLife Stadium.
As part of the NFL and Nike’s newly launched Rivalries program, the Jets are one of the first teams to showcase an alternate uniform designed to capture the spirit of their city and their fiercest matchups. Inspired by the grit and identity of New York, the “Gotham City Football” design pays homage to the toughness and work ethic that define the region.
“It quickly became evident that Gotham City Football was an obvious direction for us to take with the Rivalry uniform,” said Chris Pierce, vice president of fan commerce for the Jets. “Our green is filtered to reflect the hazy, steamy, smoky city streets, and we added Black, Light Iron Ore, and Dark Stucco to mirror the streetscape of New York. The nod to the iconic NYC manhole pattern on the shoulders and behind the plane logo is uniquely our own and powerful imagery for what it means to be a New York Jet. Adding our fifth uniform and third helmet in 16 months is something we’re extremely proud of. We want our uniforms to resonate with players and fans and showcase a deep emotional connection to this franchise.”
Nike and the NFL announced the Rivalries program during draft weekend, describing it as a four-year rollout designed to elevate some of the league’s most iconic rivalries. “The unveiling of the first eight Rivalries club uniforms and fan gear marks a significant moment for the NFL, Nike and Fanatics,” said Taryn Hutt, vice president of club marketing at the NFL. “Rivalries will bring fresh energy to the field with each new uniform, while amplifying the community and hometown pride that is rooted in each NFL fan.”
The Rivalries program will continue to expand in the coming years. In 2026, teams from the AFC South and NFC North will join the mix, followed by NFC East and AFC West in 2027, and finally the AFC North and NFC South in 2028. The Jets, meanwhile, will remain in the program through the 2028 season, giving fans plenty of opportunities to see how “Gotham City Football” evolves into a central part of the team’s identity.
This fall, New Mexico Football is bringing back turquoise, a color with roots that run deep in the state’s culture and the Lobos’ athletic tradition. More than just a design choice, turquoise represents life, resilience, and identity. When the Lobos take the field in their United in Turquoise uniforms, they’ll be wearing a symbol of who they are — for the past they honor, for the state they live in, and for the future they represent.
The story of turquoise at UNM is rich and layered. The Lobos’ earliest colors in the 1890s were black and gold, but those never truly captured the essence of New Mexico. It was Harriet Jenness, a faculty member who taught art, drama, and music, who suggested crimson and silver to better reflect the landscape. Crimson for the evening glow of the Sandia Mountains, and silver for the Rio Grande winding like a ribbon through the valley. Her vision stuck, and cherry and silver became the official identity of the Lobos.
In 1973, turquoise was officially added to the palette of school colors, and for six seasons the football team made it their own. The Lobos wore turquoise jerseys at home, creating one of the most iconic looks in program history before returning to cherry and silver in 1980. Their last game in turquoise came in a 17-3 win over Wyoming on November 24, 1979, marking the end of an era.
The color made a return in 2013 as an alternate accent, with UNM donning white jerseys with turquoise numbers and trim against Fresno State. The Lobos continued to wear turquoise accents once a season through 2022, while experimenting with other alternates like silver and anthracite along the way. Still, fans longed for a true revival of the original 1970s turquoise look.
Now, that wait is over. For the first time in over four decades, New Mexico Football will once again wear the turquoise jerseys in their full glory, honoring the past while uniting players and fans in the vibrant identity of the state.
It’s more than a uniform. It’s a connection to heritage. A reminder of resilience. And a celebration of New Mexico itself.
For the third straight year, Ole Miss is adding some serious flair to its helmet lineup, and once again, they’ve teamed up with Realtree to do it. The Rebels revealed their newest alternate look: awhite camouflage helmet, the latest in what’s quickly become one of the most anticipated traditions in college football.
The camo concept began back in 2023 when Ole Miss debuted a powder blue and white pattern against Texas A&M. That design wasn’t just a fan favorite — it was voted 2023 UNISWAG Helmet of the Year. A year later, the Rebels doubled down on the creativity, unveiling a navy and white version for their matchup with Oklahoma in Oxford. Both helmets turned heads, and both games ended in Ole Miss victories.
Now, the 2025 edition takes things in a cooler direction with the crisp, icy white camo pattern. The Rebels will break out the helmet for a marquee Week 10 showdown with No. 13 South Carolina on November 1, hoping to continue the winning tradition tied to their alternate lids.
Between the design innovation, the collaboration with Realtree, and the on-field success, Ole Miss has carved out a unique space in the uniform game. If history is any indication, the icy white camo might not just be one of the cleanest looks of the year.
Florida Atlantic Football is turning 25 years old this season, and the Owls are marking their Silver Anniversary with a brand-new look. On August 21, just nine days before their season opener, FAU revealed their updated uniforms. The redesign also signals the start of the Zach Kittley era, ushering in a streamlined aesthetic that leans heavily into tradition and simplicity. The new set features: Two helmets: blue and white, Two jerseys: blue and white, and Two pants: blue and white.
Noticeably missing from the lineup is red, which has been reduced to an accent color rather than a primary element. This marks a significant shift from FAU’s recent uniform history, where red, along with black and even sand-colored alternates, made appearances throughout the last decade. For now, the Owls are keeping it clean and consistent, with blue and white as the foundation of the program’s identity.
While FAU may eventually reintroduce red helmets, jerseys, or pants down the line, the initial reveal focuses on four core combinations that balance tradition with a modern edge. The stripped-down look is designed to give the program a strong, cohesive brand presence as they enter their 25th season on the gridiron.
For a team looking to make a statement in the American Conference, these new uniforms represent more than just a change of wardrobe — they’re a symbol of a new era for FAU Football.
Wisconsin will debut a special throwback uniform on October 11, 2025, when the Badgers host Iowa for Homecoming. The look pays tribute to the program’s proud heritage, blending vintage design with modern performance technology.
The red jerseys carry a classic aesthetic, featuring bold block numbers outlined with a simple stripe. A block W and Bucky Badger logo add nods to past eras, appearing on the sleeves and the back of the uniform. To complete the look, the Badgers will sport white helmets with red facemasks, topped with the traditional block W that defined Wisconsin football in decades past.
This collaboration isn’t just about nostalgia; it’s a celebration of the history and culture that make Wisconsin Football unique. From the sound of “Jump Around” shaking Camp Randall to the program’s championship pedigree, the throwback set reminds fans and players alike of the legacy they carry every Saturday.
Come October, the Badgers won’t just be playing for a win against Iowa. They’ll be playing in a look that connects generations of Wisconsin fans to the tradition of one of college football’s most iconic programs.
The throwbacks are back in The Swamp. A fan-favorite look within the Florida Gators community, the 1960s throwback uniforms are returning this season after a four-year hiatus. Florida last wore the classic combo in 2021 against Vanderbilt, a game that ended in a dominant 42-0 victory. Now, the look is set to return on October 18 for the Gators’ Homecoming matchup against Mississippi State.
This year’s throwback combination features the iconic orange helmet with the interlocking “UF” logo, paired with blue throwback jerseys and white throwback pants. Over the years, Florida has showcased different variations of throwbacks, but this particular combo has cemented itself as a fan favorite — blending nostalgia with on-field swagger.
Kansas football is turning heads again with a twist on a fan-favorite alternate uniform. After debuting the all-black “Blackhawk” look a few years ago, KU is bringing that concept back for 2025, this time in white.
The “Blackhawk” first appeared in 2023 for a game against Illinois, featuring a full-on black palette: helmets, jerseys, pants, socks, and cleats. KU revived the look last year against UNLV, and fans loved it. The uniform’s defining features, the classic 1941 Jayhawk bird head, circus-style font spelling “Kansas,” and gameday flag on the back neck, made it instantly recognizable and deeply tied to the program’s traditions.
Adidas officially announced the 2025 return of the alternate, now dubbed the “Whitehawk.” Scheduled for KU’s Oct. 4 game against UCF, the Whitehawk flips the Blackhawk’s color scheme while retaining all the beloved elements. The jersey is white with red numbers outlined in blue, compared to the inverse on the black uniform. White pants complete the look, while helmet choices are still TBD, giving fans a chance to see multiple combinations in action.
A recent KU social media video showcases several ways the Whitehawk can be styled. Defensive end Justice Finkley wore the full white uniform, while quarterback Jalon Daniels modeled it with red pants, center Bryce Foster paired it with blue pants, and safety Lyrik Rawls added KU’s blue helmet. Running back Daniel Hishaw Jr. demonstrated a black helmet and black pants combination reminiscent of a previous road game at BYU. These mix-and-match options highlight the flexibility and creativity behind the alternate’s design.
The Whitehawk continues a three-year streak of KU experimenting with alternate looks. Beyond the Blackhawk, the Jayhawks wore all-red uniforms against TCU in 2024 and debuted a light-blue alternate for the 2024 season opener against Lindenwood. Each new uniform blends Kansas’ heritage with modern style, giving fans a fresh visual identity while honoring the program’s history.
With the Whitehawk, Kansas football proves it’s not afraid to take risks and embrace bold, memorable designs. Between the classic 1941 Jayhawk logo, circus font, gameday flag, and colorful striping, this alternate is a love letter to KU’s legacy — all while giving fans something new to rally behind in 2025.
The Nebraska Huskers are going dark this season for their Nov. 1 matchup against USC. The Huskers will don an all-black alternate uniform, marking the first trip to Lincoln for the Trojans since 2007.
The uniform stays true to the Huskers’ classic design while flipping the color script. The jersey mirrors the standard look with two white sleeve stripes and bold block numbers, but all the iconic red has been swapped for black. Even the famed red “N” on the helmet is now black. One subtle touch: the “Winning Tradition” patch has moved from the front of the jersey to the inside of the collar.
Nebraska fans are known for their Sea of Red, but for this game, the school is calling for a full blackout inside Memorial Stadium. Attendees are encouraged to wear black apparel, giving the Huskers a unified, intimidating presence as they face the Trojans. It’s a rare visual twist on one of college football’s most iconic home environments.
This isn’t the first time NU has gone dark. The last black alternate was worn in 2020 against Illinois. Previous black alternates include matchups against Indiana in 2019, Northwestern in 2015, and UCLA in 2013.
With this alternate, Nebraska not only nods to a history of bold uniform choices but also gives fans a fresh, intimidating look that’s perfect for the spotlight of November football.
