49ers Unveil Bold All-Black Rivalries Uniform
The San Francisco 49ers are turning up the heat in 2025 with a bold new Rivalries uniform, a striking all-black look that will debut in Week 18 against the Seattle Seahawks at Levi’s® Stadium.
As part of the NFL’s new Rivalries program in collaboration with Nike, the 49ers join the rest of the NFC West and AFC East in unveiling one-of-a-kind uniforms designed to celebrate divisional showdowns. Each design is tailored to the team’s city, culture, and fanbase — and in San Francisco’s case, the Faithful themselves played a major role in shaping the look.
“This is all everybody has been asking about,” defensive back Deommodore Lenoir said. “I know the crowd is going to go crazy.”
Uniform Highlights
Helmet: A first-of-its-kind midnight black shell with bold red stripes and a gold-coated facemask.
Jersey & Pants: All-black with red stripes and bold red numbers outlined in gold. The custom Saloon-style numbering pays tribute to the historic 49ers wordmark.
Faithful Script: A stitched script beneath the collar honoring the loyalty of 49ers fans around the world.
George Kittle, “The People’s Tight End,” was heavily involved in the design process and couldn’t hide his excitement.
“We wanted something fun, something different that we don’t really ever do,” Kittle said. “I haven’t worn all black since my rookie season. But we never had black helmets, and so I’m the most excited about this bad boy. Holy cow we are going to look cool.”
Kittle added that the all-black kit brings an edge to the rivalry game.
“I feel violent when we wear all black. Like we’re just standing on business. All ten toes.”
The reveal itself leaned into the 49ers’ heritage and California roots, with the Stereo Creative team using projection mapping to highlight textures of history and moments of lore, bringing the uniform to life in a dynamic studio shoot.
This Rivalries uniform won’t just be a new look; it’s a statement. With only one scheduled appearance this season, against their biggest rival, it’s set to become one of the most anticipated uniform debuts of the year.
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