Nike is once again changing the game with the release of the the Nike Adapt BB Basketball Shoes. The self lacing shoes is designed with the athlete’s performance in mind. According to Nike a players foot can expand almost a half-size during the course of the basketball game.
“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” says Eric Avar, Nike VP Creative Director of Innovation. “During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience."
The technology used in the nike Adapt BB relies on a custom motor and gear train to sense the tension that is needed by the foot and allows it to be adjusted accordingly. The so called Brain of the shoe is the fitAdapt technology that allows players to use manual touch or the Nike Adapt app to input different fit settings for each moment of the game.
“For example, during a timeout, a player can loosen the shoe before tightening it up as they re-enter the game. In a forthcoming feature, they can even prescribe a different tightness setting for warm-ups. Plus, players can opt in to firmware updates for the FitAdapt technology as they become available, sharpening the precision of fit for players and providing new digital services over time.” -Nike