Under Armour March Madness Kicks
Ohio State Basketball Post-Season AF1s
As the madness gets under Under Armour schools will be hitting the hardwood in style. The record 29 total teams for UA - 12 women's and 17 men's - received ‘Unleash Chaos’ edition Curry 3Zero II Mid and UA Anatomix Spawn shoes. The special edition kicks come in white and gold or black and gold colorways as a nod to the all day, all night pursuit of championship gold and legendary status. On the uppers of the ‘Unleash Chaos’ edition Curry 3Zero II Mid we see the Unleash Chaos wordmark printed in gold.
Kevin Durant's New KD12 Signature Shoes
Ohio State is heading into March Madness in style as the team has received custom Air Force 1 that come equipped with Ohio State-themed velcro patches. The patches range from the Ohio State logos to extra Nike swooshes and even some Buckeyes. We will be on the look out as other Nike school such as Duke, Villanova, Kentucky, Oregon, and UCONN are set to receive pairs as well.
OKC Thunder Jersey Patch
Kevin Durant and Nike have released the twelfth edition of Durant’s signature shoes. These signature KD shoes are a balance of comfort and responsiveness. For the first time in Nike history, the KD12 features a full-length Air Zoom unit stitched directly to the upper. This will allow the foot to be closer to the airbag for elevated responsiveness. This design will allow for the broken-in feel Durant craves on the court. The shoes will be constructed with a lightweight multilayer mesh upper that uses minimal backing material for less stiffness and that broken-in feel.
“It’s one of the unsung heroes in footwear. The strobel isn’t approached differently other than how it’s been done over the last few decades. And yet it’s literally what separates your foot from the cushioning.” -Leo Chang, Senior Creative Director for Nike Basketball Footwear
The first colorway of the sneaker we see is named “90s Kid,” and they are inspired by Nike’s experimentation with the bright neon green colors and splattered finishes of the era. The shoe’s comfort and exposed stitching are inspired by worn-in, vintage ’90s T-shirts, which KD still collects.
Raptors x OVO
Oklahoma City Thunder have become the latest NBA to adopt the jersey patch. Love’s Travel Stops & Country Stores will now sit on the left chest area of all Thunder jerseys. The logo features a heart shape stacked on each other with a yellow square that reads Love’s.
“A partner of the Thunder since 2008, Love’s is the retail fuel industry leader in highway hospitality. The privately held, family-owned company was founded by Tom and Judy Love in 1964 when they opened a small filling station in Western Oklahoma. Today, more than 23,000 Love’s team members serve the trucking industry and motoring public at nearly 500 locations in 41 states. “ - Thunder
BYU x Nike Deal
The partnership between Drake and the Raptors has taken on a new dimension, as the Toronto Raptors Training Centre will now be known as the OVO Athletic Centre. We will see prominent OVO Athletic Centre signage inside and outside the facility, The interior redesign elements that reflect the Raptors and OVO brands. The team is going one step further and the Raptors practice jerseys will now feature the OVO owl logo on the upper left chest.
“Drake and OVO are an important part of our city’s landscape, our team’s identity, and our plans to bring a championship to Toronto. With each step of our partnership over the last five and a half years, we have worked together to build a winning basketball program in Toronto and deliver for our fans and our community. This new naming rights deal for our training facility is a perfect example of the strength of this partnership and the innovative opportunities it can generate.” - Raptors President Masai Ujiri
Oklahoma Basketball's Anthracite Alternate Uniform
BYU and Nike have inked up a new 7-year contract to continue their all-sport footwear, apparel and equipment partnership through 2025-26. The new agreement between the two will more than double the annual value of the previous Nike agreement and will include annual cash compensation for BYU Athletics.
“We’ve had a relationship with BYU for nearly 40 years now. We don’t have a better relationship in the country, than the one we have with BYU. We are very proud of it. We love the relationship and the program.” - Phil Knight Nike Co-Founder.
BYU was one of the first universities in the country to join the Nike family back in the late-1970s. The partnership with BYU football dates back to a friendship between BYU football coach LaVell Edwards, Nike executive Bill Kellar and Nike co-founder Phil Knight.
Northwestern "By The Players" Uniform
Oklahoma as introduced an alternate uniform for this season. The Sooners will have the option now to rock an anthracite ‘Rough Rider’ uniform. The base of the Jumpman uniform will be anthracite with crimson wood grain trim and cream numbers. We are starting to see the ‘Rough Rider’ uniform stretch from football field to other teams at Oklahoma.
Oregon Women's Basketball Custom Jordan 6s
Northwestern has unveiled their special “By The Players” Senior Day uniform. This marks the third time in program history that Northwestern basketball has created these special 'By The Players' uniforms. The tradition has allowed each senior class to meet with UA representatives to help design the uniform they will wear on their Senior Day. This year’s uniform was inspired by the 1990’s NBA uniforms, the decade in which the players fell in love with the game of basketball. The uniform features a new Wildcat logo that is in line with the look of the 90s. We see on the shorts and shooting shirt that the Wildcat is featured prominently. The trim of the jersey features the Chicago Star as well as ‘NU’ and ‘PTR’ to reference the team’s motto “Pound The Rock”. On the shooting shirts we see the word Brothers’ in the nameplate area with every team member's name behind it. Northwestern has found a great way to celebrate their seniors and allow them to be a part of the design process.
March Madness Jordan Kicks
Oregon’s Women’s Basketball team received a special pair of kicks designed by Tinker Hatfield himself. Each player got a pair of the exclusive Air Jordan 6s as they prepare for the post season. The crispy white Jordan 6s are accented with black and Oregon’s neon green. To take the Oregon branding a step farther on the back heal we see the Oregon wing pattern as well as the Oregon O on the sides of the shoes.
March Madness is set to begin and with the tournament comes special gear for the teams. Jordan schools have been given exclusive Why Not? Zer0.2 and Air Jordan 4 for each of their players. We see each pair of shoes in the school colorway with special tongue tags that feature the schools logo.