Oregon Football will take the field against Oregon State in a look unlike any other, one that honors the legacy of Phil Knight, Nike co-founder Bill Bowerman, and the deep ties between the Ducks and the brand that reshaped sports forever.
The special edition “Shoe Duck” uniforms are more than just a new kit. They’re a tribute to Knight’s impact on the University of Oregon, the state, and the global sports stage. Designed by Van Horne Brands with input from Oregon players and staff, the project took two years to complete and even brought Knight to tears when it was first revealed to him earlier this year.
The look starts with a matte marble helmet, an asymmetrical design symbolizing Knight’s two worlds: Oregon athletics and Nike. One side features the Ducks’ iconic wing, while the other carries the wing of Nike, the Greek goddess of victory. On the back, a golden Oregon “O” sits above a gold bar honoring Bowerman’s Army service in World War II.
The anthracite jerseys and pants are accented with gold highlights and paired with striking bright gold cleats, a nod to Knight’s memoir Shoe Dog. The gloves feature a waffle pattern, calling back to Bowerman’s original waffle iron innovation that helped launch Nike footwear.
Every inch of the uniform carries meaning. Shoulder patches tell the story of Oregon’s rise:
One patch depicts a handshake between Knight and Bowerman, representing the trust that began their journey from coach and athlete to business partners.
The other features Oregon’s motto, Mens Agitat Molem (“minds move mountains”), along with Mount Hood and Mount Fuji, symbolizing the merging of East and West in Knight’s vision for the brand. Duck wings and tiger stripes bring the story full circle, reflecting Oregon’s global reach.
For players, this uniform is about more than aesthetics. Senior linebacker Bryce Boettcher said it best: “We wouldn’t be the University of Oregon — the Mecca — without his help. This is our way of giving him his flowers.”
Knight has always been quick to deflect attention, naming campus buildings after others instead of himself. But on Saturday, the gratitude of Oregon, Eugene, and fans across the country will shine through in the form of these uniforms.
As Quinn Van Horne, the project’s lead designer, put it: “It really does represent so much of the Nike and Oregon DNA intertwined together. We want to be the best of the best.”
The UNISWAG Uniform of the Week Countdown is back for Week 1 of college football!
Check out which teams are turning heads with their uniform combos this weekend. The official Top 10 drops monday, leading up to the reveal of the Week 3 Uniform of the Week winner.
It’s time for the UNISWAG Weekly Countdown for the 2025 College Football Season, Presented by Big Game USA!
Each week, we highlight the cleanest, boldest, and most innovative uniforms across the college football landscape, all building toward that coveted No. 1 spot.
Check out the Week 2 Uniform of the Week Countdown as we celebrate the designs that made the biggest impact on the field!
The UNISWAG Uniform of the Week Countdown is back for Week 1 of college football!
Check out which teams are turning heads with their uniform combos this weekend. The official Top 10 drops monday, leading up to the reveal of the Week 2 Uniform of the Week winner.
The Thundering Herd are going green again. Marshall Football unveiled a brand-new green alternate helmet for the 2025 season, bringing back a look fans haven’t seen since 2009. Complete with the program’s iconic “M” logo, the new lids will mark the first time in 15 years that the Herd will take the field in green.
The last time Marshall wore green helmets came in the 2009 Little Caesars Pizza Bowl, a 21-17 victory over Ohio at Ford Field.
While the throwback connection is clear, the 2025 version comes with a modern twist. The helmet features a matte finish and Marshall’s current stylized “M” logo, a sleeker design compared to the block “M” of the past. The striping pattern remains similar to the late-2000s edition, but the updated aesthetic brings it in line with the program’s current brand identity.
From 2010 through 2021, Marshall stuck exclusively with white helmets. Over the past three seasons, the Herd introduced black lids to the rotation, giving the program a two-color helmet set. The addition of green in 2025 makes it a three-helmet rotation — white, black, and now the long-awaited green.
The University of Idaho is bringing a truly one-of-a-kind look to the field this weekend. When the Vandals open their 2025 home slate against St. Thomas, they’ll debut special “Fightin’ Taters” helmets, a bold nod to the Gem State’s proud agricultural roots.
The timing couldn’t be more perfect. Saturday’s game is presented by the Idaho Potato Commission, making the themed alternate look a fitting tribute to one of the state’s most iconic exports.
“The University of Idaho already has one of the most unique mascots and brands in all of college athletics,” said Assistant Athletic Director for Brand Engagement and Digital Strategy Jerek Wolcott. “This was an opportunity to celebrate our state and our tremendous agricultural history while partnering with the creative minds at Field Rush for a game sponsored by the Idaho Potato Commission. Everything came together for this week for something truly unique, and we couldn't be more excited to see this alternate brand on the field.”
The celebration won’t stop with the helmets. Fans attending the game can expect a full potato-themed experience: the Idaho Potato Commission’s 70-foot-long Big Potato Truck will be on-site, and the beloved mascot Spuddy Buddy will be in attendance to bring the energy.
The “Fightin’ Taters” identity is more than just a clever alternate; it’s a celebration of Idaho’s culture, history, and community pride. By leaning into their roots, the Vandals continue to prove they aren’t afraid to stand out in the college football landscape.
The Mississippi State Bulldogs are going black for Week 2, unveiling an all-new all-black look nicknamed “Dark Mode.” The Bulldogs dropped the uniform reveal on social media with phrases like “Out of the Darkness” and “From the Shadows to the Spotlight,” setting the tone for their September 6th showdown against Arizona State in Starkville.
The jerseys are A simple black base with bold white block numbers. Across the collar sits “State” in script, paired with conference and maker’s marks. The sleeves feature two thick white stripes split by a thin maroon stripe, adding some balance.
The Helmets are Matte black with a stripe running down the middle in white–maroon–white. “State” appears in script on both sides, tying back to the jersey collar design.
The Pants are Black with a matching stripe pattern, thick white, thin maroon, thick white, mirroring the sleeve design.
It’s time for the UNISWAG Weekly Countdown for the 2025 College Football Season, Presented by Big Game USA!
Each week, we highlight the cleanest, boldest, and most innovative uniforms across the college football landscape, all building toward that coveted No. 1 spot.
Check out the Week 1 Uniform of the Week Countdown as we celebrate the designs that made the biggest impact on the field!
The UNISWAG Uniform of the Week Countdown is back for Week 1 of college football!
Check out which teams are turning heads with their uniform combos this weekend. The official Top 10 drops Tuesday, leading up to the reveal of the Week 1 Uniform of the Week winner.
The San Francisco 49ers are turning up the heat in 2025 with a bold new Rivalries uniform, a striking all-black look that will debut in Week 18 against the Seattle Seahawks at Levi’s® Stadium.
As part of the NFL’s new Rivalries program in collaboration with Nike, the 49ers join the rest of the NFC West and AFC East in unveiling one-of-a-kind uniforms designed to celebrate divisional showdowns. Each design is tailored to the team’s city, culture, and fanbase — and in San Francisco’s case, the Faithful themselves played a major role in shaping the look.
“This is all everybody has been asking about,” defensive back Deommodore Lenoir said. “I know the crowd is going to go crazy.”
Uniform Highlights
Helmet: A first-of-its-kind midnight black shell with bold red stripes and a gold-coated facemask.
Jersey & Pants: All-black with red stripes and bold red numbers outlined in gold. The custom Saloon-style numbering pays tribute to the historic 49ers wordmark.
Faithful Script: A stitched script beneath the collar honoring the loyalty of 49ers fans around the world.
George Kittle, “The People’s Tight End,” was heavily involved in the design process and couldn’t hide his excitement.
“We wanted something fun, something different that we don’t really ever do,” Kittle said. “I haven’t worn all black since my rookie season. But we never had black helmets, and so I’m the most excited about this bad boy. Holy cow we are going to look cool.”
Kittle added that the all-black kit brings an edge to the rivalry game.
“I feel violent when we wear all black. Like we’re just standing on business. All ten toes.”
The reveal itself leaned into the 49ers’ heritage and California roots, with the Stereo Creative team using projection mapping to highlight textures of history and moments of lore, bringing the uniform to life in a dynamic studio shoot.
This Rivalries uniform won’t just be a new look; it’s a statement. With only one scheduled appearance this season, against their biggest rival, it’s set to become one of the most anticipated uniform debuts of the year.
