The Cleveland Browns just let the Dawg out — and it’s Alpha. For the first time in franchise history, the Browns will don an all-brown helmet, dubbed the “Alpha Dawg”, to pair with an all-brown uniform combo during the 2025 NFL season.
"Alpha Dawg" isn’t just a name — it’s a mentality. The matte brown shell, brown facemask, and bold brown stripe framed by two iconic orange stripes scream intimidation and intensity. It’s a powerful nod to the franchise’s deep-rooted color identity and a clear message: there’s a new leader of the pack in Cleveland.
"'Alpha Dawg' embodies what we set out to be as the Cleveland Browns, the leaders of the pack,” said JW Johnson, Executive VP and Partner of the Browns. “We’re excited about this new alternate helmet and the ode it pays to the rich history of the color brown.”
The Browns will debut this look during three home games at Huntington Bank Field: Sept. 21 vs. Green Bay Packers, Oct. 19 vs. Miami Dolphins, Dec. 7 vs. Tennessee Titans
Thanks to the NFL’s updated helmet policy introduced in 2022, teams can now rock a third helmet option if it aligns with one of their approved alternate uniforms. For Cleveland, the “Alpha Dawg” helmet joins the white throwback as one of the team’s official alternate lids. While the orange remains the classic, the brown makes a powerful case for the present — and the future.
The New Orleans Saints are stepping into the 2025 season with a fresh look up top. The team revealed a brand-new white alternate helmet, joining the growing list of NFL squads expanding their lid lineup under the league’s relaxed alternate helmet rules.
The new shell stays true to the Saints’ identity while introducing a fresh, modern twist. It features a crisp white base adorned with subtle black flecks, giving the helmet a speckled texture that fans have already compared to vanilla ice cream, a playful nod to New Orleans’ King Cake culture. The iconic gold fleur-de-lis logo remains front and center on both sides, while a bold gold stripe runs down the middle of the helmet, embossed with repeated fleur-de-lis symbols for added depth and detail. That stripe is bordered by two thin black lines for contrast, and the look is finished off with gold facemasks that tie the whole aesthetic together.
Unlike the Saints’ black alternate helmet introduced in 2022, the white version drops the fade or taper effect and keeps things sharp and symmetrical.
The Saints confirmed that the white helmet will debut with their Color Rush uniforms — a fan-favorite combo of white jersey and white pants, accented with gold numbers and black-and-gold trim.
Previously, the black helmet was always paired with the Color Rush set. It made four appearances over the last three seasons but never in the Superdome. With the arrival of the white shell, that lid might now rotate into black-on-black combos, giving the Saints more flexibility and, hopefully, better results.
The UNISWAG Uniform of the Week Countdown is back for Week 1 of college football!
Check out which teams are turning heads with their uniform combos this weekend. The official Top 10 drops monday, leading up to the reveal of the Week 4 Uniform of the Week winner.
𝐀 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐯𝐢𝐜𝐭𝐨𝐫𝐢𝐞𝐬 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫: The story of Georgia Tech football’s grey alternate uniforms and their nod to the past, present and future of Georgia Tech.
It’s time for the UNISWAG Weekly Countdown for the 2025 College Football Season, Presented by Big Game USA!
Each week, we highlight the cleanest, boldest, and most innovative uniforms across the college football landscape, all building toward that coveted No. 1 spot.
Check out the Week 3 Uniform of the Week Countdown as we celebrate the designs that made the biggest impact on the field!
Oregon Football will take the field against Oregon State in a look unlike any other, one that honors the legacy of Phil Knight, Nike co-founder Bill Bowerman, and the deep ties between the Ducks and the brand that reshaped sports forever.
The special edition “Shoe Duck” uniforms are more than just a new kit. They’re a tribute to Knight’s impact on the University of Oregon, the state, and the global sports stage. Designed by Van Horne Brands with input from Oregon players and staff, the project took two years to complete and even brought Knight to tears when it was first revealed to him earlier this year.
The look starts with a matte marble helmet, an asymmetrical design symbolizing Knight’s two worlds: Oregon athletics and Nike. One side features the Ducks’ iconic wing, while the other carries the wing of Nike, the Greek goddess of victory. On the back, a golden Oregon “O” sits above a gold bar honoring Bowerman’s Army service in World War II.
The anthracite jerseys and pants are accented with gold highlights and paired with striking bright gold cleats, a nod to Knight’s memoir Shoe Dog. The gloves feature a waffle pattern, calling back to Bowerman’s original waffle iron innovation that helped launch Nike footwear.
Every inch of the uniform carries meaning. Shoulder patches tell the story of Oregon’s rise:
One patch depicts a handshake between Knight and Bowerman, representing the trust that began their journey from coach and athlete to business partners.
The other features Oregon’s motto, Mens Agitat Molem (“minds move mountains”), along with Mount Hood and Mount Fuji, symbolizing the merging of East and West in Knight’s vision for the brand. Duck wings and tiger stripes bring the story full circle, reflecting Oregon’s global reach.
For players, this uniform is about more than aesthetics. Senior linebacker Bryce Boettcher said it best: “We wouldn’t be the University of Oregon — the Mecca — without his help. This is our way of giving him his flowers.”
Knight has always been quick to deflect attention, naming campus buildings after others instead of himself. But on Saturday, the gratitude of Oregon, Eugene, and fans across the country will shine through in the form of these uniforms.
As Quinn Van Horne, the project’s lead designer, put it: “It really does represent so much of the Nike and Oregon DNA intertwined together. We want to be the best of the best.”
The UNISWAG Uniform of the Week Countdown is back for Week 1 of college football!
Check out which teams are turning heads with their uniform combos this weekend. The official Top 10 drops monday, leading up to the reveal of the Week 3 Uniform of the Week winner.
It’s time for the UNISWAG Weekly Countdown for the 2025 College Football Season, Presented by Big Game USA!
Each week, we highlight the cleanest, boldest, and most innovative uniforms across the college football landscape, all building toward that coveted No. 1 spot.
Check out the Week 2 Uniform of the Week Countdown as we celebrate the designs that made the biggest impact on the field!
The UNISWAG Uniform of the Week Countdown is back for Week 1 of college football!
Check out which teams are turning heads with their uniform combos this weekend. The official Top 10 drops monday, leading up to the reveal of the Week 2 Uniform of the Week winner.
The Thundering Herd are going green again. Marshall Football unveiled a brand-new green alternate helmet for the 2025 season, bringing back a look fans haven’t seen since 2009. Complete with the program’s iconic “M” logo, the new lids will mark the first time in 15 years that the Herd will take the field in green.
The last time Marshall wore green helmets came in the 2009 Little Caesars Pizza Bowl, a 21-17 victory over Ohio at Ford Field.
While the throwback connection is clear, the 2025 version comes with a modern twist. The helmet features a matte finish and Marshall’s current stylized “M” logo, a sleeker design compared to the block “M” of the past. The striping pattern remains similar to the late-2000s edition, but the updated aesthetic brings it in line with the program’s current brand identity.
From 2010 through 2021, Marshall stuck exclusively with white helmets. Over the past three seasons, the Herd introduced black lids to the rotation, giving the program a two-color helmet set. The addition of green in 2025 makes it a three-helmet rotation — white, black, and now the long-awaited green.
The University of Idaho is bringing a truly one-of-a-kind look to the field this weekend. When the Vandals open their 2025 home slate against St. Thomas, they’ll debut special “Fightin’ Taters” helmets, a bold nod to the Gem State’s proud agricultural roots.
The timing couldn’t be more perfect. Saturday’s game is presented by the Idaho Potato Commission, making the themed alternate look a fitting tribute to one of the state’s most iconic exports.
“The University of Idaho already has one of the most unique mascots and brands in all of college athletics,” said Assistant Athletic Director for Brand Engagement and Digital Strategy Jerek Wolcott. “This was an opportunity to celebrate our state and our tremendous agricultural history while partnering with the creative minds at Field Rush for a game sponsored by the Idaho Potato Commission. Everything came together for this week for something truly unique, and we couldn't be more excited to see this alternate brand on the field.”
The celebration won’t stop with the helmets. Fans attending the game can expect a full potato-themed experience: the Idaho Potato Commission’s 70-foot-long Big Potato Truck will be on-site, and the beloved mascot Spuddy Buddy will be in attendance to bring the energy.
The “Fightin’ Taters” identity is more than just a clever alternate; it’s a celebration of Idaho’s culture, history, and community pride. By leaning into their roots, the Vandals continue to prove they aren’t afraid to stand out in the college football landscape.
