The innovative design introduces an Iridescent Green helmet and uniform accents, with soundwaves and 12 logos to reflect the noise that reverberates throughout the stadium on gamedays.
The Seattle Seahawks turned the spotlight on their fans Thursday, unveiling their brand-new Rivalries uniform, a bold wolf grey and iridescent green look that celebrates the heart of the franchise: the 12s.
Set to debut in Week 16 when the Seahawks host the Los Angeles Rams at Lumen Field, the Rivalries fit is packed with details that tie directly back to Seattle’s connection with its fanbase.
The design starts with wolf grey jerseys and pants, accented by iridescent green numbers that shimmer and shift with the light. The helmet matches in iridescent green with a metallic chrome finish, creating a futuristic edge unique to the Pacific Northwest.
But the true standout? The 12s. A 12s patch stitched into the uniform. A 12 pattern inside the jersey numbers that reflects under the lights. Helmet bumpers that read “12 As One.” Soundwave graphics on the shoulders and down the pant legs, representing the earth-shaking noise that makes Lumen Field the loudest stadium in the NFL.
“The Rivalries program is about celebrating what makes our team and city unique,” said Allison Hoover, Seahawks managing director of marketing. “Without question, that’s the 12s. This uniform is a tribute to the 12s, the loudest, most passionate fans in sports. When opposing teams come to Lumen Field, they not only face fierce competition on the field, but also the high-decibels of the 12s in the stands.”
The Seahawks join the rest of the NFC West and AFC East in this first wave of Rivalries uniforms. Each team will debut their look for one home game against a division rival this season, with the rest of the league rolling out designs over the next three years. Nike, the NFL, and each franchise worked together to ensure every uniform was tailored to the team’s city, history, and culture.
From wolf grey grit to iridescent flash, Seattle’s Rivalries uniform is more than just a new look — it’s a wearable tribute to the 12s who define the Seahawks’ identity.
The Arizona Cardinals are bringing the storm to the desert. On June 5, the team unveiled their new Rivalries uniform, a look forged by sand, heat, and grit set to debut under the lights on Thursday Night Football when they host the Seattle Seahawks.
Running back James Conner, fresh off a video shoot where movie magic transformed him into the middle of a sandstorm, summed up the new fit perfectly: “Desert vibe, the sand, everything plays into it. The copper, the details, I just think it’s awesome. The perfect fit.”
The Cardinals teased a storm for more than a year, and now it’s here. The Rivalries uniform captures Arizona’s harsh but beautiful landscape:
Sandblasted matte helmet with a 3D birdhead logo and copper beak.
Tan, red, and copper color palette, echoing both the Desert Cardinal and the commerce that built the state.
Arizona state flag within the outline of the state on the shoulder.
Design elements inspired by the desert’s resilience — from scorching heat to swirling sandstorms.
Owner Michael Bidwill called the uniform a true embodiment of Arizona’s toughness: “The design reflects the strength and toughness required to thrive in the desert and celebrate the passion and perseverance that define us. The sandstorm imagery is a fitting metaphor for our identity as a team and a region.”
Quarterback Kyler Murray didn’t hold back either: “I told (equipment manager Jeff Schwimmer) these were the best jerseys we’ve got. Probably the best jerseys I’ve seen us wear. They turned out perfect.”
Linebacker Zaven Collins echoed the fan-first vision: “I feel like this is something the Valley wanted and everyone will love it.”
The Cardinals are among the first eight teams, along with the rest of the NFC West and AFC East, to take part in the Rivalries program, Nike’s new multi-year initiative that celebrates the culture, history, and communities that fuel the NFL’s most storied matchups. Each team’s Rivalry uniform will be worn once a season for the next three years, with other divisions joining in from 2026 through 2028.
For the Cardinals, the Rivalries debut isn’t just about a new look. It’s a statement. Forged in desert heat, built to withstand the storm, and designed to showcase Arizona’s identity to the world.
There’s nothing quite like facing your rival under the lights, and the Buffalo Bills are turning up the intensity with a brand-new look. The Bills will debut their “Cold Front” uniforms in Week 5 on Sunday Night Football when they host AFC East rival New England Patriots.
More than just a uniform, “Cold Front” represents Buffalo itself, a city built for the cold, defined by grit, and proud of its toughness. It’s ice in the air, resilience in the soul, and a fanbase that thrives in the elements. Simply put: it’s Buffalo, stitched into fabric..
As concepts were explored throughout 2023, one vision quickly stood out. “The clear choice was to celebrate our region’s climate, especially when it comes to later in the season,” said Aaron LaPorta, Bills Director of Design.
To create the icy, snow-covered identity, the design team made a bold move — stripping away the red. “Visually, red means warmth, and in order to create a true icy and snowy feel, it needed to be removed,” LaPorta explained. “That was a big decision for us, because we’ve never done anything like that.”
With red gone, the challenge became reimagining the Bills’ look through elevated uses of blue, white, and gray. “We don’t want to look like another team. We want to have our own identity,” LaPorta said. “So how do we achieve that?”
The result is “Cold Front,” a fresh but authentic take on Buffalo football — one that perfectly mirrors the team, the city, and the fans who embrace the cold like no other.
The New York Jets are adding a new chapter to their storied history with the unveiling of their “Gotham City Football” Rivalries uniform. Revealed Thursday morning, the look will make its on-field debut when the Jets host the Miami Dolphins on December 7 at MetLife Stadium.
As part of the NFL and Nike’s newly launched Rivalries program, the Jets are one of the first teams to showcase an alternate uniform designed to capture the spirit of their city and their fiercest matchups. Inspired by the grit and identity of New York, the “Gotham City Football” design pays homage to the toughness and work ethic that define the region.
“It quickly became evident that Gotham City Football was an obvious direction for us to take with the Rivalry uniform,” said Chris Pierce, vice president of fan commerce for the Jets. “Our green is filtered to reflect the hazy, steamy, smoky city streets, and we added Black, Light Iron Ore, and Dark Stucco to mirror the streetscape of New York. The nod to the iconic NYC manhole pattern on the shoulders and behind the plane logo is uniquely our own and powerful imagery for what it means to be a New York Jet. Adding our fifth uniform and third helmet in 16 months is something we’re extremely proud of. We want our uniforms to resonate with players and fans and showcase a deep emotional connection to this franchise.”
Nike and the NFL announced the Rivalries program during draft weekend, describing it as a four-year rollout designed to elevate some of the league’s most iconic rivalries. “The unveiling of the first eight Rivalries club uniforms and fan gear marks a significant moment for the NFL, Nike and Fanatics,” said Taryn Hutt, vice president of club marketing at the NFL. “Rivalries will bring fresh energy to the field with each new uniform, while amplifying the community and hometown pride that is rooted in each NFL fan.”
The Rivalries program will continue to expand in the coming years. In 2026, teams from the AFC South and NFC North will join the mix, followed by NFC East and AFC West in 2027, and finally the AFC North and NFC South in 2028. The Jets, meanwhile, will remain in the program through the 2028 season, giving fans plenty of opportunities to see how “Gotham City Football” evolves into a central part of the team’s identity.
This fall, New Mexico Football is bringing back turquoise, a color with roots that run deep in the state’s culture and the Lobos’ athletic tradition. More than just a design choice, turquoise represents life, resilience, and identity. When the Lobos take the field in their United in Turquoise uniforms, they’ll be wearing a symbol of who they are — for the past they honor, for the state they live in, and for the future they represent.
The story of turquoise at UNM is rich and layered. The Lobos’ earliest colors in the 1890s were black and gold, but those never truly captured the essence of New Mexico. It was Harriet Jenness, a faculty member who taught art, drama, and music, who suggested crimson and silver to better reflect the landscape. Crimson for the evening glow of the Sandia Mountains, and silver for the Rio Grande winding like a ribbon through the valley. Her vision stuck, and cherry and silver became the official identity of the Lobos.
In 1973, turquoise was officially added to the palette of school colors, and for six seasons the football team made it their own. The Lobos wore turquoise jerseys at home, creating one of the most iconic looks in program history before returning to cherry and silver in 1980. Their last game in turquoise came in a 17-3 win over Wyoming on November 24, 1979, marking the end of an era.
The color made a return in 2013 as an alternate accent, with UNM donning white jerseys with turquoise numbers and trim against Fresno State. The Lobos continued to wear turquoise accents once a season through 2022, while experimenting with other alternates like silver and anthracite along the way. Still, fans longed for a true revival of the original 1970s turquoise look.
Now, that wait is over. For the first time in over four decades, New Mexico Football will once again wear the turquoise jerseys in their full glory, honoring the past while uniting players and fans in the vibrant identity of the state.
It’s more than a uniform. It’s a connection to heritage. A reminder of resilience. And a celebration of New Mexico itself.
For the third straight year, Ole Miss is adding some serious flair to its helmet lineup, and once again, they’ve teamed up with Realtree to do it. The Rebels revealed their newest alternate look: awhite camouflage helmet, the latest in what’s quickly become one of the most anticipated traditions in college football.
The camo concept began back in 2023 when Ole Miss debuted a powder blue and white pattern against Texas A&M. That design wasn’t just a fan favorite — it was voted 2023 UNISWAG Helmet of the Year. A year later, the Rebels doubled down on the creativity, unveiling a navy and white version for their matchup with Oklahoma in Oxford. Both helmets turned heads, and both games ended in Ole Miss victories.
Now, the 2025 edition takes things in a cooler direction with the crisp, icy white camo pattern. The Rebels will break out the helmet for a marquee Week 10 showdown with No. 13 South Carolina on November 1, hoping to continue the winning tradition tied to their alternate lids.
Between the design innovation, the collaboration with Realtree, and the on-field success, Ole Miss has carved out a unique space in the uniform game. If history is any indication, the icy white camo might not just be one of the cleanest looks of the year.
The Oklahoma City Thunder have always embraced community pride, and this season, they’re taking that commitment to a deeper level. The team revealed its 2025-26 Nike NBA City Edition Uniform, a design rooted in Native American culture and Oklahoma’s Indigenous heritage. The uniform will make its on-court debut on November 19, when the Thunder host the Sacramento Kings on Native American Heritage Night at Paycom Center.
The new look builds on elements of the Thunder’s 2018-19 City Edition uniform, but this year’s version strengthens the connection to the state’s Native identity. At its core, the design blends historical symbols with modern aesthetics, telling a story of community, resilience, and shared pride. At the center of the jersey, interlocking geometric shapes form the letters “OKC,” symbolizing unity and strength. The duotone halves of the jersey are connected by water-like teeth inspired by the Oklahoma River, which binds the north and south sides of the city. On the waistband, a pattern of expanding squares reflects the growth of Oklahoma communities, borrowing influence from ceremonial regalia.
The uniform also features a hidden emblem on the right leg of the shorts: a turtle representing endurance and unity, its circular shell and arrow motifs pointing toward Oklahoma City and the four sacred directions. Sunset-toned sashes wrap across the shoulders and down the sides of the shorts, paying tribute to tribal resilience and shared identity. Meanwhile, the eleven geometric stars along the sides of the jersey and shorts carry forward stories passed through generations, weaving heritage directly into the fabric of the design.
Fans will get a chance to experience the uniform beyond the court thanks to a special showcase at the First Americans Museum. From August 21 through September 5, the museum will host a limited-time exhibit displaying the full uniform while offering fans the chance to win Thunder City Edition gear. Beginning September 6, the uniform will shift into a digital exhibit that runs through November in celebration of Native American Heritage Month.
The Thunder are also expanding the City Edition platform this season with an alternate City Edition court and designated City Nights theme games. Each Friday home game, starting December 5, will highlight the new look as the team takes the floor in the City Edition uniform on the specially designed court.
With its blend of history, symbolism, and community pride, the Thunder’s 2025-26 City Edition uniform isn’t just another alternate. It is a statement piece that honors the Indigenous heritage at the heart of Oklahoma and unites fans around the stories and traditions that continue to shape both the city and the legacy of Thunder Basketball.
Florida Atlantic Football is turning 25 years old this season, and the Owls are marking their Silver Anniversary with a brand-new look. On August 21, just nine days before their season opener, FAU revealed their updated uniforms. The redesign also signals the start of the Zach Kittley era, ushering in a streamlined aesthetic that leans heavily into tradition and simplicity. The new set features: Two helmets: blue and white, Two jerseys: blue and white, and Two pants: blue and white.
Noticeably missing from the lineup is red, which has been reduced to an accent color rather than a primary element. This marks a significant shift from FAU’s recent uniform history, where red, along with black and even sand-colored alternates, made appearances throughout the last decade. For now, the Owls are keeping it clean and consistent, with blue and white as the foundation of the program’s identity.
While FAU may eventually reintroduce red helmets, jerseys, or pants down the line, the initial reveal focuses on four core combinations that balance tradition with a modern edge. The stripped-down look is designed to give the program a strong, cohesive brand presence as they enter their 25th season on the gridiron.
For a team looking to make a statement in the American Conference, these new uniforms represent more than just a change of wardrobe — they’re a symbol of a new era for FAU Football.
Wisconsin will debut a special throwback uniform on October 11, 2025, when the Badgers host Iowa for Homecoming. The look pays tribute to the program’s proud heritage, blending vintage design with modern performance technology.
The red jerseys carry a classic aesthetic, featuring bold block numbers outlined with a simple stripe. A block W and Bucky Badger logo add nods to past eras, appearing on the sleeves and the back of the uniform. To complete the look, the Badgers will sport white helmets with red facemasks, topped with the traditional block W that defined Wisconsin football in decades past.
This collaboration isn’t just about nostalgia; it’s a celebration of the history and culture that make Wisconsin Football unique. From the sound of “Jump Around” shaking Camp Randall to the program’s championship pedigree, the throwback set reminds fans and players alike of the legacy they carry every Saturday.
Come October, the Badgers won’t just be playing for a win against Iowa. They’ll be playing in a look that connects generations of Wisconsin fans to the tradition of one of college football’s most iconic programs.
The throwbacks are back in The Swamp. A fan-favorite look within the Florida Gators community, the 1960s throwback uniforms are returning this season after a four-year hiatus. Florida last wore the classic combo in 2021 against Vanderbilt, a game that ended in a dominant 42-0 victory. Now, the look is set to return on October 18 for the Gators’ Homecoming matchup against Mississippi State.
This year’s throwback combination features the iconic orange helmet with the interlocking “UF” logo, paired with blue throwback jerseys and white throwback pants. Over the years, Florida has showcased different variations of throwbacks, but this particular combo has cemented itself as a fan favorite — blending nostalgia with on-field swagger.
