LSU Sets the Standard with Woodside Energy Jersey Patch Partnership
LSU Athletics has announced a precedent-setting, multi-year partnership with Woodside Energy that introduces a first-of-its-kind jersey patch agreement in college sports. Beginning with the 2026–27 athletic season, Woodside Energy will serve as the Official Legacy Partner of LSU Athletics, with its logo appearing on competition apparel across all 21 varsity programs.
The Woodside mark will be uniquely designed in LSU’s iconic purple and gold, ensuring the partnership aligns visually with one of the most recognizable brands in collegiate athletics. The placement across every sport signals a new chapter in the evolving business model of college athletics, where partnerships now extend beyond traditional signage and sponsorship activations.
Vice President and Director of Athletics Verge Ausberry called the agreement a monumental step forward, emphasizing LSU’s commitment to staying at the forefront of the modern collegiate landscape while creating new opportunities for student-athletes. LSU Deputy Director of Athletics Clay Harris echoed the sentiment, describing the partnership as transformational and reflective of the future trajectory of college sports.
Woodside Energy’s presence in Louisiana spans nearly two decades of offshore operations. The company recently announced a $17.5 billion final investment decision on its Louisiana LNG project, reinforcing its long-term commitment to the state. Executives say the LSU partnership represents more than branding — it is an investment in people, community, and legacy.
Beyond the jersey patch, Woodside will serve as an Official Community Partner of LSU Athletics, collaborating on programs designed to support Louisiana communities and enhance opportunities for residents across the state. The company will also receive prominent signage across athletic venues and integrated marketing placements throughout LSU sports channels.
Facilitated alongside LSU’s multimedia rights holder Playfly Sports, the agreement underscores how universities are leveraging strategic partnerships to expand revenue streams while strengthening community ties.
For LSU, the partnership reinforces its leadership role in the evolving NIL and sponsorship era. For Woodside Energy, it establishes a visible and meaningful connection with the state’s flagship university and its passionate fan base.
More details surrounding the partnership will be announced in the coming weeks, but one thing is clear: LSU continues to set the pace for how collegiate athletics and corporate partnerships can align performance, community impact, and brand legacy.
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