Rams Reveal Brand & Uniform Refresh Ahead of 2026 Season
The Los Angeles Rams are entering the next era of football in Los Angeles with a refined look.
Ahead of the 2026 season, the team officially unveiled a brand and uniform refresh, designed to modernize its visual identity while staying true to the core elements that have defined the franchise since its return to LA.
The update represents the next evolution of the Rams’ branding, which was first introduced when the team returned to Los Angeles and began a new chapter at SoFi Stadium.
At the center of the refresh is a simplified version of the Rams’ visual system. The team’s LA monogram logo has been streamlined, removing the previous gradient coloring in favor of a solid finish. The change came largely from feedback provided by fans and brand partners who wanted a cleaner, more timeless look.
The iconic Ram head logo has also received subtle enhancements. The design now appears bolder and more aggressive, with a tougher expression and a sharper horn shape to give the mark more definition.
According to Rams Chief Marketing Officer Kathryn Kai-ling Frederick, the goal was to sharpen the identity rather than reinvent it. The updated brand aims to match the toughness, precision, and competitiveness of the team while carrying forward the franchise’s history.
The Rams are also introducing a refreshed uniform closet that features a cleaner and more consistent aesthetic across the lineup.
The updated set includes:
Two primary uniforms
An additional white pant option
The return of the fan-favorite Midnight Rivalry uniform
Notably, the Rams have removed the “Bone” uniform from the rotation.
The team’s official colors Royal and Sol remain unchanged and continue to anchor the franchise’s identity.
Two additional alternate uniforms are also on the way and are expected to be revealed later this summer.
The refreshed uniforms introduce several changes aimed at creating a more polished look on the field.
The team is adding white primary pants to the lineup, joining the existing Royal and Sol pants. This addition allows the Rams to create more uniform combinations on game day.
While the Rams’ iconic horn helmet remains unchanged, the helmet now includes new 3D bumper logos, adding a subtle modern touch.
Originally introduced on the Midnight Rivalry uniform, the full horn sleeve design has now been added to both primary jerseys. This design element has quickly become one of the most recognizable visual features of the Rams’ modern uniforms.
Another subtle addition is the neck tag, which features the Sol monogram set on a Royal background draped across the collar. The detail is meant to represent the team’s connection to the city of Los Angeles.
As the Rams prepare for the 2026 season, the refreshed brand and uniforms signal a clear message:
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