The Miami Heat is bringing the nostalgia and excitement of its beloved Vice campaign back to the court. Announced Thursday morning, the Heat revealed that the white Vice uniform, which first debuted during the 2017-18 season, will make its triumphant return for the remainder of the 2024-25 season. This fan-favorite look will replace the Heat’s traditional white Association uniform, starting Friday when Miami opens a three-game homestand against the Denver Nuggets.
“We have been working with the NBA and with Nike for a number of years to try to make this happen,” said Michael McCullough, Heat executive vice president and chief marketing officer. “We are the only team that is going to be bringing another uniform for the rest of this season. This is not a full league initiative. This is the Miami Heat standing alone and bringing back this fan-favorite uniform for the remainder of the 2024-25 season.”
This decision marks a significant moment for both the franchise and its fans. The Heat’s Vice campaign has been one of the most popular and successful uniform initiatives in NBA history. The campaign began with the introduction of the white Vice uniform in the 2017-18 season and continued with a series of striking designs, including the black “Vice Nights” uniform, the bold laser fuchsia “Sunset Vice,” the vibrant blue gale “ViceWave,” and the gradient “ViceVersa” uniform that capped off the campaign in the 2020-21 season.
The numbers behind the Vice campaign illustrate its immense popularity. Since its debut, the Heat has sold over 230,000 Vice jerseys, accounting for more than half of the 440,000 jerseys sold by the team during this period. This success has generated an astounding $25 million in revenue from Vice jerseys alone. When factoring in additional Vice merchandise such as shorts, shirts, hats, and other items, the campaign has brought in more than $40 million in total revenue since 2018, representing about 40% of the Heat’s retail revenue during that time.
While the Heat has traditionally been defined by its red, black, and white colors and its gritty, hard-nosed persona, the Vice uniforms allow the team to showcase a fresh and vibrant side. “We started off as red, black and white, and we’re the toughest, meanest, nastiest, etc. We are still all of those things when we wear the Vice uniform,” McCullough explained. “However, our presentation gets to change, our look gets to change, the whole vibe around the team and the franchise gets to change.”
The Heat is scheduled to wear the white Vice uniform 20 times during the remainder of the regular season. That number could increase if Miami secures a spot in the playoffs, giving fans even more opportunities to see their team sport this iconic design on the court.
As the Heat prepares to embrace its past while continuing to push forward, the return of the white Vice uniform promises to bring an extra dose of excitement and style to the 2024-25 season. For fans and players alike, this nostalgic yet modern move ensures that Vice is here to stay—at least for now.
Player-exclusive Air Jordans occupy a special place in sneaker culture, representing the pinnacle of design and exclusivity. Among the NCAA programs sponsored by Jordan Brand, the University of North Carolina stands out as a perennial leader. The Tar Heels—steeped in basketball tradition and connected to the legacy of Michael Jordan—consistently receive some of the most stunning and sought-after designs. In 2025, UNC added another masterpiece to its collection with the unveiling of its latest Air Jordan 4 PE, a sneaker that seamlessly blends luxury, heritage, and innovation.
The 2025 Air Jordan 4 PE takes inspiration from the "First Class" PE originally crafted for WNBA athletes, while incorporating elements unique to the Tar Heels. At first glance, the sneaker’s striking design immediately captures attention, showcasing UNC’s signature light blue across premium materials. Pebbled leather adorns the mudguard, tongue, and heel tab, complemented by smooth leather overlays that enhance its sophisticated aesthetic.
Adding to its luxury appeal, metallic gold accents elevate the sneaker’s details. These accents appear on the lace dubraes, branding, and an exclusive custom hangtag engraved with UNC’s logo. The two-tone midsole in UNC blue ties the entire design together, sitting atop a tonal rubber outsole with a visible Air unit for a perfect blend of flair and functionality.
The standout feature of this PE is the inclusion of 3D metallic gold Jumpman logos on the tongue and heel, each adorned with a diamond accent. These details not only emphasize the sneaker’s premium craftsmanship but also symbolize luxury and the Tar Heels’ enduring excellence on the court. Every aspect of the design reflects Jordan Brand’s dedication to creating player exclusives that merge performance with style.
While sneaker enthusiasts might dream of owning this stunning pair, the Air Jordan 4 PE is reserved exclusively for UNC’s men’s and women’s basketball teams. This rarity only enhances its status as a collector’s dream. As with all great PEs, its limited availability ensures its place as a symbol of prestige within the world of sneakers.
The Marquette men's basketball team delivered a stylish sleek black Player Edition uniforms. This season, the Golden Eagles have been honoring the program's iconic looks from the past, and this latest edition continues the theme with a modern twist and nostalgic nods to Marquette's rich basketball history.
The new look wasn’t just a product of the team’s designers—it was shaped by the voices of Marquette’s senior leaders. David Joplin, Kam Jones, and Stevie Mitchell played a key role in providing input for the design, ensuring that the uniforms resonate with both players and fans. Their contributions helped create a uniform that not only looks sharp on the court but also carries a deeper connection to the program's history and legacy.
Marquette’s black uniforms pay homage to some of the most memorable eras in the Golden Eagles’ history. The design features camouflage piping, a standout detail that nods to the Doc Rivers era when the now-Milwaukee Bucks head coach starred at Marquette. The uniforms also feature a bold gold stripe, paying tribute to the classic look made famous by Dwyane Wade during his legendary performances for the Golden Eagles. The numbers on the jerseys add another thoughtful element, drawing inspiration from the style of the Miami Heat, a franchise that has featured former Marquette greats like Wade and Jimmy Butler.
These black uniforms are more than just a fresh look—they embody the balance between honoring Marquette’s storied past and showcasing its forward-looking identity. The decision to unveil this design was about more than aesthetics. It reflects the program’s deep pride in its history, its connection to iconic players, and its commitment to uniting the team under a shared legacy.
With these Player Edition uniforms, Marquette has once again struck the perfect balance between tradition and innovation. The sleek black design, enhanced by nostalgic touches and senior leadership input, is yet another bold statement from the Golden Eagles: their legacy continues to inspire, and their future remains bright.
The University of Central Florida has once again embraced its ties to space exploration with the unveiling of the 2024-25 "Space U" basketball uniforms for both the men’s and women’s teams. This latest iteration of UCF’s Space-themed attire continues to celebrate the university’s rich connection to the stars and its identity as a hub for aerospace innovation.
The uniforms feature a sleek white base, offering a clean and futuristic canvas for the bold "SPACE U" lettering emblazoned across the chest. This centerpiece is complemented by custom number fonts that add a unique flair to the design. Black and carnival blue piping along the edges bring sharp contrast and a pop of vibrant color, perfectly encapsulating the spirit of the Space U branding.
With each detail meticulously crafted, these uniforms are more than just gear—they’re a statement of UCF’s commitment to innovation and excellence both on and off the court. Fans can expect to see these standout designs in action throughout the 2024-25 season, showcasing the Knights’ pride and their unbreakable connection to the cosmos.
As UCF continues to cement its legacy in athletics and space exploration, the "Space U" uniforms are yet another reminder of the university’s bold vision and unique identity. Keep an eye on the Knights as they take to the court in style, aiming for new heights in both basketball and beyond.
The University of Cincinnati men’s basketball team is taking their style to the next level with the unveiling of fresh alternate uniforms from Jordan Brand. these standout jerseys incorporate the brand's iconic elephant print, adding a bold and dynamic element to the team’s look.
The dark combination serves as a nod to both Cincinnati’s fierce basketball culture and Jordan Brand’s storied legacy in sportswear. The elephant print, famously associated with some of the most legendary Air Jordan sneakers, makes these alternates a statement piece, setting them apart from traditional uniform designs.
Fans won’t have to wait long to see these uniforms in action. Cincinnati is set to debut the new look at home on Saturday during the Crosstown Shootout, one of college basketball’s most intense rivalries. The Bearcats will take the court not only with their signature competitive edge but also with a fresh aesthetic that reflects their swagger and determination.\
The Wisconsin Badgers men’s basketball team has unveiled its latest “By the Players” alternate uniforms, a tradition that puts the creative power in the hands of the athletes themselves. Now in its fifth edition, this unique collaboration continues to showcase the pride and personality of the program.
This year’s design was led by veteran guards and Wisconsin natives Kamari McGee and Max Klesmit, who brought their vision to life with a look that highlights both state pride and the team's fierce spirit. The jerseys feature Madison’s skyline prominently placed above the players’ last names, creating a direct connection between the university and its capital city. Adding to the bold design are a pair of oversized Bucky Badger logos on the shorts, emphasizing the school’s beloved mascot, and a red emblem of the state of Wisconsin on the waistband for a touch of homegrown pride.
The details don’t stop there. This season’s uniforms incorporate a dynamic black and red zig-zag pattern running down each side of the torso, offering a modern and edgy twist to the classic look. Set against a clean white backdrop, the jerseys feature red lettering outlined in black, creating a sharp contrast that ties together the vibrant elements of the uniform.
For the players, this process is about more than just designing a jersey—it’s an opportunity to leave their mark on the program. The “By the Players” initiative allows team members to express their connection to Wisconsin’s culture and history while crafting a uniform that resonates with fans.
The Tennessee Volunteers basketball team is turning up the intensity with their latest uniform reveal: the much-anticipated "Dark Mode" look. This bold design represents more than just a stylistic shift; it’s a cross-sport identity that unites Vols athletics. Following the success of Tennessee’s baseball and football teams in their respective black uniforms, the basketball squad is set to make its own mark in these striking kits.
The new basketball uniforms feature a sleek and minimalistic design, keeping the focus on the bold contrasts and the unmistakable school pride. The jersey is solid black, with "VOLS" displayed in Tennessee-orange font across the chest, situated above a matching orange number. The back mirrors this aesthetic, with the name and number popping in the same vibrant orange. Every detail reinforces the team's connection to the Volunteer spirit, including the shorts, which carry a clean, no-frills black design accented by the phrase “ROCKY TOP” on the waistband—an homage to Tennessee’s beloved fight song.
This isn’t just about aesthetics. Since Nike took over as Tennessee’s uniform provider in 2015, the school has embraced the shortened “VOLS” branding across its sports programs, creating a unifying identity. Baseball fans have seen it in orange letters across their jerseys, and football fans recognize it prominently featured on helmet nose bumpers. With this latest addition, the basketball team joins a tradition that emphasizes unity, strength, and pride in the Volunteer name.
FIU Men’s Basketball has turned up the heat with the reveal of their newest uniform set, inspired by the vibrant energy of Miami and its iconic Vice City aesthetic. The "Vice U" uniforms blend pink, blue, and white into a bold design that perfectly captures the cultural flair of South Florida.
The jersey centers on a clean white base that provides the perfect canvas for the striking pink and blue accents. Across the chest, "305" pays homage to Miami’s area code, with a creative twist—the Panther head logo replaces the "0," seamlessly integrating FIU’s identity into the design.
The player numbers are showcased in vivid pink with a crisp blue outline, adding a touch of modern elegance while maintaining a dynamic look on the court.
The shorts complete the ensemble with equally bold details. "FIU" is prominently displayed on the hem, while a horizontal blue stripe bordered in pink adds a sharp and stylish contrast. These elements come together to create a cohesive design that embodies Miami’s unmistakable vibe.
The Vice U uniforms are more than just a new look—they’re a tribute to the unique culture and vibrancy of FIU’s hometown. The pink and blue palette, reminiscent of Miami's neon-lit skyline and ocean views, captures the essence of a city that never stops.
These uniforms celebrate not only FIU’s athletic spirit but also its connection to a community known for its diversity, energy, and unmistakable flair.
The Cal Men’s Basketball team is stepping onto the court this season with a bold new look. The freshly revealed uniforms blend simplicity with striking details, showcasing a design that fans and players alike can rally behind.
The new uniforms feature a crisp white base that emphasizes Cal’s signature colors of gold and navy. Across the chest, "Bears" is displayed in bold gold lettering with a navy shadow, creating a layered effect that adds depth and dimension. The player numbers mirror this design, combining gold with a navy drop shadow for a cohesive and polished look.
Details like a navy pinstripe around the neck and armholes subtly frame the uniform, adding a touch of contrast to the predominantly white design. The shorts continue the theme with a standout thick gold stripe running down the sides and at the hem, bordered by thin navy stripes that tie the ensemble together.
These uniforms strike a balance between honoring Cal’s basketball legacy and embracing contemporary design trends. The clean lines and bold colors make a statement while maintaining a classic aesthetic that resonates with fans of all ages.
The Marquette Golden Eagles men’s basketball program has long been celebrated for its bold and memorable uniforms, a hallmark of its storied history. From the unmistakable bumblebee stripes to the untucked jersey revolution and the tiger-striped designs worn during the tenure of current Milwaukee Bucks head coach Doc Rivers, Marquette has continually set itself apart in the world of college basketball fashion.
Now, the program is taking a nostalgic step back to honor another fan-favorite era. Marquette announced that the team would don replica jerseys inspired by their late 2000s and early 2010s squads. These teams not only captured the spirit of competition but also brought a distinct look that became synonymous with Marquette basketball during that period.
As part of the announcement, the program released a heartfelt video that further emphasized the connection between the past and present. In the video, members of the current Golden Eagles team presented a replica jersey to Wesley Matthews Jr., a standout player from the era being honored. Matthews, who has since forged a successful NBA career, was visibly moved by the gesture, reinforcing the deep bonds shared within the Marquette basketball family.
For fans, this jersey tribute is more than just a fashion statement; it’s a celebration of the program’s legacy. The late 2000s and early 2010s teams were defined by their grit, unity, and exciting play, leaving an indelible mark on Marquette’s basketball history.
