The Seattle Kraken are diving deeper than ever before with the reveal of their brand-new third uniform: The Jersey from the Abyss. Forged in shadows and lit by the eerie glow of bioluminescence, this all-black kit is designed to bring stealth, intimidation, and Northwest identity to the ice.
From helmet to blade, the Kraken’s new look is head-to-toe matte black, creating a fluid silhouette that moves silently across the ice. The sleeves and socks are patterned with sonar pings, an echo through the darkness that hints at what lies just beyond sight.
The Kraken logo has been reimagined in tonal black-on-black stitching, making it nearly invisible at first glance—like a predator lying in wait. But when the lights dim, the iconic “S” comes alive.
Encircling the crest is an Ice Blue glow-in-the-dark outline, a nod to the rare natural phenomenon of bioluminescence found in the waters of the Pacific Northwest. It’s a detail that makes this jersey unlike anything else in the NHL, capturing the mystery of the deep.
The Kraken continue to celebrate local heritage with the Muckleshoot Indian Tribe patch, which is given a glowing treatment to match the jersey’s theme. It’s a reminder that the team’s roots are tied directly to the region they represent.
“The Jersey from the Abyss” is more than just a third uniform—it’s a statement piece. The combination of stealth black, sonar-inspired design, and glow-in-the-dark detailing sets a new bar for creativity in NHL sweaters. Fans can expect a one-of-a-kind experience when these hit the ice at Climate Pledge Arena.
The Thundering Herd are going green again. Marshall Football unveiled a brand-new green alternate helmet for the 2025 season, bringing back a look fans haven’t seen since 2009. Complete with the program’s iconic “M” logo, the new lids will mark the first time in 15 years that the Herd will take the field in green.
The last time Marshall wore green helmets came in the 2009 Little Caesars Pizza Bowl, a 21-17 victory over Ohio at Ford Field.
While the throwback connection is clear, the 2025 version comes with a modern twist. The helmet features a matte finish and Marshall’s current stylized “M” logo, a sleeker design compared to the block “M” of the past. The striping pattern remains similar to the late-2000s edition, but the updated aesthetic brings it in line with the program’s current brand identity.
From 2010 through 2021, Marshall stuck exclusively with white helmets. Over the past three seasons, the Herd introduced black lids to the rotation, giving the program a two-color helmet set. The addition of green in 2025 makes it a three-helmet rotation — white, black, and now the long-awaited green.
The University of Idaho is bringing a truly one-of-a-kind look to the field this weekend. When the Vandals open their 2025 home slate against St. Thomas, they’ll debut special “Fightin’ Taters” helmets, a bold nod to the Gem State’s proud agricultural roots.
The timing couldn’t be more perfect. Saturday’s game is presented by the Idaho Potato Commission, making the themed alternate look a fitting tribute to one of the state’s most iconic exports.
“The University of Idaho already has one of the most unique mascots and brands in all of college athletics,” said Assistant Athletic Director for Brand Engagement and Digital Strategy Jerek Wolcott. “This was an opportunity to celebrate our state and our tremendous agricultural history while partnering with the creative minds at Field Rush for a game sponsored by the Idaho Potato Commission. Everything came together for this week for something truly unique, and we couldn't be more excited to see this alternate brand on the field.”
The celebration won’t stop with the helmets. Fans attending the game can expect a full potato-themed experience: the Idaho Potato Commission’s 70-foot-long Big Potato Truck will be on-site, and the beloved mascot Spuddy Buddy will be in attendance to bring the energy.
The “Fightin’ Taters” identity is more than just a clever alternate; it’s a celebration of Idaho’s culture, history, and community pride. By leaning into their roots, the Vandals continue to prove they aren’t afraid to stand out in the college football landscape.
The Mississippi State Bulldogs are going black for Week 2, unveiling an all-new all-black look nicknamed “Dark Mode.” The Bulldogs dropped the uniform reveal on social media with phrases like “Out of the Darkness” and “From the Shadows to the Spotlight,” setting the tone for their September 6th showdown against Arizona State in Starkville.
The jerseys are A simple black base with bold white block numbers. Across the collar sits “State” in script, paired with conference and maker’s marks. The sleeves feature two thick white stripes split by a thin maroon stripe, adding some balance.
The Helmets are Matte black with a stripe running down the middle in white–maroon–white. “State” appears in script on both sides, tying back to the jersey collar design.
The Pants are Black with a matching stripe pattern, thick white, thin maroon, thick white, mirroring the sleeve design.
It’s time for the UNISWAG Weekly Countdown for the 2025 College Football Season, Presented by Big Game USA!
Each week, we highlight the cleanest, boldest, and most innovative uniforms across the college football landscape, all building toward that coveted No. 1 spot.
Check out the Week 1 Uniform of the Week Countdown as we celebrate the designs that made the biggest impact on the field!
The UNISWAG Uniform of the Week Countdown is back for Week 1 of college football!
Check out which teams are turning heads with their uniform combos this weekend. The official Top 10 drops Tuesday, leading up to the reveal of the Week 1 Uniform of the Week winner.
The New England Patriots have revealed their Rivalries uniform, a storm blue look that blends regional pride, franchise history, and iconic New England imagery. Inspired by the fog that rolls through the region, the design serves as both a nod to the six states that make up New England and to the dynasty that delivered six Super Bowl titles.
Around the neckline sit six red stars — one for each state and each championship. The details continue across the shoulders and pants with reflective silver stripes, representing beams of light shining from the Gillette Stadium Lighthouse. Towering 218 feet tall, the lighthouse is the tallest nontraditional lighthouse in the country, and it stands as a beacon for fans across the region.
Additional touches tie the uniform back to both heritage and legacy. A silver “NE” patch sits on the sleeve, while the neckline carries the iconic phrase “We Are All Patriots,” first spoken by owner Robert Kraft following the team’s Super Bowl XXXVI victory in the wake of 9/11. The numbers feature perforated stripes and embroidery in a subtle callback to the Drew Bledsoe era uniforms.
The set is completed with silver pants, giving the look a sleek and modern finish.
For the on-field debut, it’s only fitting that New England will wear the Rivalries uniform against the New York Jets, one of the fiercest rivalries in the NFL.
“Patriots vs. Jets isn’t just another game on the schedule — it’s a battle of pride, history and two fan bases that want nothing more than to see the other side walk off the field disappointed,” said Hall of Famer and former linebacker Andre Tippett.
With regional pride stitched into every detail, the Patriots’ Rivalries uniform is a fresh take on tradition — and a bold new way to represent New England on the biggest stage.
The Miami Dolphins are turning up the tempo in 2025 with the reveal of their all-new Rivalries uniform, a look designed to match the blazing speed of their roster and the energy of their fanbase.
With two of the league’s fastest playmakers in Tyreek Hill and De’Von Achane, Miami leaned into speed as the central theme of the design. The uniform introduces dark-pitch blue threads accented with iridescent aqua and sharp orange details, echoing the power and movement of dolphins cutting through water.
The helmet, sleeves, and pant stripes feature turbo green and orange striping, a bold nod to motion and acceleration. Inside the back collar, the Dolphins’ rally cry “Go Fins!” is stitched in orange — a detail built to fire up players and fans alike.
The uniform will make its on-field debut in one of the NFL’s classic rivalries: Miami vs. the New York Jets.
“The Jets have always been our biggest rival. They’re the team that, no matter what their record is, they’re always going to play us tough,” said former Dolphins wide receiver Nat Moore. “And with so many New Yorkers living in South Florida, the rivalry just feels that much more real.”
Completing the look are dark-pitch blue pants, giving the entire combination a sleek, modern edge.
This Rivalries drop continues the NFL and Nike’s effort to bring city and fan identity into uniform design. For the Dolphins, that identity is pure speed — and now it’s stitched into their game-day threads.
The Los Angeles Rams have officially unveiled their latest look, Midnight Mode, a striking alternate uniform designed as part of the NFL’s new Rivalries program.
Inspired by the sleek, modern architecture of SoFi Stadium, Midnight Mode reflects the energy of the Rams’ House after dark, capturing the team’s deep connection to the city of Los Angeles. The uniform is a tribute to the countless individuals who work in the shadows of L.A., grinding behind the scenes to eventually earn their moment in the spotlight.
Fans won’t have to wait long to see the look under the lights. The Rams will debut Midnight Mode on Sunday, November 16, when they host the Seattle Seahawks at SoFi Stadium.
This release marks the Rams’ entry into the Rivalries program, the NFL and Nike’s bold new uniform initiative celebrating divisional matchups with one-of-a-kind designs. Each Rivalries uniform is crafted to embody the culture, history, and identity of its city, and Midnight Mode captures the essence of Los Angeles: modern, electric, and always ready for the spotlight.
With the Rams set to roll out this all-new look against a bitter division rival, expect SoFi Stadium to bring an entirely different vibe when the lights go down.
The San Francisco 49ers are turning up the heat in 2025 with a bold new Rivalries uniform, a striking all-black look that will debut in Week 18 against the Seattle Seahawks at Levi’s® Stadium.
As part of the NFL’s new Rivalries program in collaboration with Nike, the 49ers join the rest of the NFC West and AFC East in unveiling one-of-a-kind uniforms designed to celebrate divisional showdowns. Each design is tailored to the team’s city, culture, and fanbase — and in San Francisco’s case, the Faithful themselves played a major role in shaping the look.
“This is all everybody has been asking about,” defensive back Deommodore Lenoir said. “I know the crowd is going to go crazy.”
Uniform Highlights
Helmet: A first-of-its-kind midnight black shell with bold red stripes and a gold-coated facemask.
Jersey & Pants: All-black with red stripes and bold red numbers outlined in gold. The custom Saloon-style numbering pays tribute to the historic 49ers wordmark.
Faithful Script: A stitched script beneath the collar honoring the loyalty of 49ers fans around the world.
George Kittle, “The People’s Tight End,” was heavily involved in the design process and couldn’t hide his excitement.
“We wanted something fun, something different that we don’t really ever do,” Kittle said. “I haven’t worn all black since my rookie season. But we never had black helmets, and so I’m the most excited about this bad boy. Holy cow we are going to look cool.”
Kittle added that the all-black kit brings an edge to the rivalry game.
“I feel violent when we wear all black. Like we’re just standing on business. All ten toes.”
The reveal itself leaned into the 49ers’ heritage and California roots, with the Stereo Creative team using projection mapping to highlight textures of history and moments of lore, bringing the uniform to life in a dynamic studio shoot.
This Rivalries uniform won’t just be a new look; it’s a statement. With only one scheduled appearance this season, against their biggest rival, it’s set to become one of the most anticipated uniform debuts of the year.
