The Denver Nuggets have revealed the team's new look they have been teasing for a while now. The team went through an entire rebrand from the font to logos and even the colors. The team will go back to darker reds, blues and golds, and away from the power blue.
“The Nuggets new brand identity is designed to reflect the dynamic and creative city that we call home, the new look mirrors this exciting era of Nuggets basketball, said Declan J. Bolger KSE Senior Vice President and Chief Marketing Officer. “We are looking forward to incorporating the new logos and uniforms into what will be an exciting 2018-19 season.”
The team released three new uniforms in their Icon, Associate, and Statement unis. The Icon uni is their primary Navy uniform that reads Denver across the chest in gold outlined in red. The White Associate uniform has Nuggets across the chest and switches to red letters outlined by gold. The Statement jersey pays tribute to the Mile High City, the nickname of the city of Denver with a lighter blue uniform and a logo of the City's skyline.