Juventus has revealed their new away kit that we will see for the upcoming season. The new kit will feature a pastel sand coloring and design, with some unique features. The new sand color was created for style on and off the pitch. The button on the collar is a reference to the classic past of Europe's most iconic club. We also see the cuffs are accented in black and white stripes to give a subtle nod to the clubs history and nickname.
Francesca Venturini, Designer at adidas Soccer, said of the launch: “Working with Juventus, the history of the club serves as both inspiration and ambition. Our goal is to take the iconic design elements associated with the club and inject them with contemporary style that makes the jersey work for fans in the street just as well as players in the stadium. With this new sand away kit, we have produced a design that is both classical and contemporary and gives a fresh new look to a famous jersey.”