View this post on Instagram

A post shared by Saskatchewan Roughriders (@sskroughriders)

The Saskatchewan Roughriders have officially unveiled their new "Prairie Blizzard" uniform, a special one-time look that will take the field when the club hosts the Toronto Argonauts in Regina. Created exclusively for the unique home matchup, the Prairie Blizzard uniform reimagines the Roughriders' traditional road aesthetic by placing the spotlight squarely on the white portion of the club's iconic green-and-white identity.

While the Roughriders are one of the CFL's most tradition-rich franchises, opportunities to wear white at home are rare. Once the organization learned it would host Toronto while wearing white jerseys at Mosaic Stadium, the club quickly partnered with New Era to create a uniform that would fully embrace the occasion.

"When we found out that we would be hosting a Toronto home game at Mosaic Stadium and therefore wearing white at home, we worked quickly with our partners at New Era to create something special for fans," said Director of Retail Operations Mark Habicht. "The inspiration behind the design was to create a fresh white version of the Club's iconic logo, eliminating the black entirely to place the full emphasis on the Roughriders' core colours."

The result is a clean and striking uniform that feels both familiar and completely new. The team's iconic "S" logo has been redesigned specifically for the Prairie Blizzard look, removing black from the mark and allowing the white and green colour palette to take center stage. The custom logo appears on the sleeves, pants and helmet, creating a cohesive look from head to toe.

The jersey itself features white numbers outlined in green, adding just enough contrast while maintaining the crisp, monochromatic feel that inspired the Prairie Blizzard name. The overall presentation gives the Roughriders one of their most distinctive uniform combinations in recent memory and provides a fitting visual for a game expected to transform Mosaic Stadium into a sea of white.

The special uniform experience will continue beyond kickoff. To commemorate the occasion, the Roughriders will hold a "Jerseys Off Our Back" promotion following the game. Fans in attendance will have the opportunity to receive game-worn Prairie Blizzard jerseys directly from players on the field, creating a memorable connection between the team and Rider Nation.

When the Roughriders take the field against the Argonauts, the Prairie Blizzard uniform will serve as both a celebration of a unique scheduling opportunity and a fresh interpretation of one of the CFL's most recognizable brands. For one night only, Mosaic Stadium will trade its traditional sea of green for a Prairie Blizzard of white.

SHOP Football gear HERE

---

See What Else Is New

Related Articles

---

View this post on Instagram

A post shared by Oklahoma State Athletics (@osuathletics)

Oklahoma State Athletics and the Osage Nation have announced a landmark partnership that will place an Osage jersey patch on all Oklahoma State varsity athletic uniforms beginning with the 2026-27 competition season.

The agreement marks a historic first for Oklahoma State Athletics, as the Osage patch becomes the first sponsor mark ever displayed on varsity athletic uniforms in the university's history. The partnership also highlights the evolving landscape of college athletics, where innovative collaborations can create meaningful opportunities while telling stories that are deeply connected to a university's identity and community.

The relationship between Oklahoma State and the Osage Nation has been years in the making. Located just minutes from the OSU-Tulsa campus, Osage Casino Hotel Tulsa became an integral part of the university community through its support of the Osage Casino Hotel Student Union in North Hall, which opened in 2020. Since then, the two institutions have continued to strengthen their ties through partnerships across several areas of mutual interest.

"Oklahoma State Athletics is building momentum in this new era of sport," said Kimberly Pearson, Chief Executive Officer of Osage Casinos and Hotels. "Osage is proud to be able to support the student-athletes and programs across the athletic department. We've built a strong connection with the university through other projects, and this brings the relationship to a broader stage. It's about visibility, opportunity and continuing to invest in the future of our people and our communities."

For Oklahoma State, the partnership also signals how the athletic department is adapting in an increasingly commercial and competitive era of college sports. Weiberg called the agreement an early example of the possibilities created through the department's new organizational structure focused on generating revenue growth and commercial opportunities.

More importantly, the Osage jersey patch represents something bigger than branding. It serves as a visible symbol of partnership, shared history and a commitment to creating opportunities that benefit both institutions and the communities they serve. Beginning in the 2026-27 season, Cowboy and Cowgirl student-athletes will carry that story with them every time they take the field, court or competition stage, proudly representing both Oklahoma State University and the Osage Nation across the country.

SHOP Oklahoma state gear HERE

---

See What Else Is New

Related Articles

---

Few traditions in college football are as iconic as the University of Texas and its beloved mascot, Bevo.

Built for Texas and inspired by Bevo, the official 2026 game ball celebrates the pride and heritage of Texas Football.

At the center of the design is an exclusive Bevo-inspired detail integrated directly into the Nike Swoosh. Featuring an authentic image of Bevo's hair, the subtle touch ensures that every football carries a uniquely Texas identity. Combined with the signature Texas script logo.

Built for Texas. Inspired by Bevo.

SHOP Texas gear HERE

---

See What Else Is New

Related Articles

---

View this post on Instagram

A post shared by Nebraska Football (@huskerfootball)

Nebraska Athletics has officially unveiled new home and away football uniforms, introducing an updated look that balances modern design elements with the rich traditions that have defined Husker football for generations.

One of the most noticeable changes comes on the jersey itself. The new design features two stripes across the shoulders, while player numbers have been relocated to the sleeves. The updates serve as a nod to traditional football uniforms and pay homage to the legacy of Nebraska football, blending classic design principles with a contemporary presentation.

Beyond the throwback-inspired striping, the uniforms incorporate details that celebrate the state's agricultural roots. The jersey number font was designed with inspiration drawn from numbers engraved on a steel anvil, symbolizing the toughness and work ethic that have long been associated with Nebraska. Inside the numbers, subtle lines mimic the crop rows that stretch across the state's landscape, creating a visual connection between the football program and the land that defines Nebraska's identity.

"Our partners with adidas approached us about two years ago with updated uniform concepts to provide a modernized look," said Brandon Meier, Nebraska Senior Associate AD for Marketing and Multimedia. "We appreciate that adidas recognized the natural connection between Nebraska football and agriculture and used that as inspiration for a design that is fitting of the hard work, grit and dedication of our state."

The new uniforms also reflect the changing landscape of college athletics and the importance of recruiting. Programs across the country continue to invest in uniform innovation as a way to appeal to prospective student-athletes, and Nebraska believes these updates provide an added edge while maintaining the integrity of one of the sport's most recognizable brands.

"Recruiting is undeniably the lifeblood of competitive success, and young kids want to wear something sleek, modern, fast and fashionable," said Haven Fields, Deputy AD and Chief Operating Officer of Husker Athletics. "These updates will give a cutting edge to the iconic Nebraska brand. We are proud of the final product and excited for the 2026 season."

Despite the updates, some of Nebraska's most recognizable visual elements remain untouched. The iconic white helmet featuring the red "N" will not change, preserving one of college football's most enduring symbols. The helmet-inspired "N" logo will also remain on the front of the pants, ensuring the uniforms continue to carry the traditional branding that generations of Husker fans have come to know.

As the Huskers prepare for the 2026 season, they'll do so wearing a uniform that not only looks toward the future but also serves as a reminder of the hard work, grit and pride that have long defined football in the state of Nebraska.

SHOP Nebraska gear HERE

---

See What Else Is New

Related Articles

---

View this post on Instagram

A post shared by U.S. Soccer (@ussoccer)

With the countdown to the 2026 FIFA World Cup continuing, U.S. Soccer Federation and Nike have officially unveiled the new national team kits that will be worn across all U.S. Soccer teams as the tournament approaches. The new uniforms arrive ahead of the historic edition of the 2026 FIFA World Cup, which will be hosted in part by the United States for the first time in more than 30 years.

The collection marks a major moment for American soccer. For the first time, every program within the federation, from youth squads to senior teams, will share a unified visual identity. The new design system connects all 27 U.S. Soccer National Teams under one crest and cohesive aesthetic, creating a consistent look across the entire national team pipeline.

The 2026 collection introduces two primary match jerseys alongside a goalkeeper kit. The first is a Stripes kit, built around bold American symbolism and designed to highlight the pride of wearing the crest. The second is the Stars kit, a darker look created with lifestyle appeal in mind, offering fans and players a versatile design that translates well both on and off the pitch.

Both jerseys aim to reflect classic American iconography while pushing the visual identity of the national teams forward as they prepare for the world’s biggest soccer stage.

The goalkeeper kit continues the “Hollywood Goalkeeper” concept that debuted in late 2025. The design celebrates the personality and individuality of goalkeepers while adding a level of glamour back to the position. By carrying the concept into the new collection, the kit reinforces the idea that every position on the field plays a role in the larger visual identity of the national team.

Beyond aesthetics, the new jerseys feature advanced performance technology designed for elite competition. Nike incorporated its AERO-FIT technology, which focuses on lightweight construction, breathability and mobility. The fabric and fit were engineered specifically for high-intensity matches and warm summer conditions—key considerations with the World Cup set to be played across North America in June and July.

The design process also included extensive collaboration with players from the United States men's national soccer team. Nike hosted workshops and listening sessions where athletes provided feedback on everything from seam placement to fabric weight and fit. That input helped shape a kit designed to perform at the highest level during the demanding tournament schedule.

Several subtle design elements add deeper meaning to the collection. Inside the collar of each jersey sits an “Inner Pride” mark, a hidden symbol representing the internal motivation players carry when representing their country. The mark also reflects U.S. Soccer’s broader “Best of U.S.” philosophy—bringing together the country’s top talent and spirit on one stage.

The new kits also introduce something completely new for the federation: custom typography. U.S. Soccer developed bespoke fonts called the Stars and Stripes typefaces, created exclusively for the national teams. The unique numbering and lettering system will appear on the jerseys and across federation branding for years to come.

The unveiling of the 2026 kits represents more than just a uniform refresh. It signals the beginning of a new visual era for U.S. Soccer as the country prepares to host the world’s biggest soccer tournament once again. The United States women's national soccer team and all other national programs will also wear the designs, reinforcing the federation’s unified identity across the entire organization.

As the United States builds toward a historic World Cup on home soil, the new kits aim to capture the pride, culture and ambition of American soccer—giving players and fans alike a look that represents the next chapter of the sport in the country.

SHOP USA GEAR HERE

---

See What Else Is New

Related Articles

---

Major League Baseball is preparing to celebrate one of the most significant milestones in American history. As the United States approaches its 250th anniversary, MLB has unveiled a special USA 250 uniform collection that will be worn during Independence Day festivities and featured throughout All-Star Week.

While annual Fourth of July uniforms have become a staple across professional sports, creating a design that honors the country's history while remaining authentic to each team's visual identity is no easy task. For 2026, MLB and Nike appear to have found a strong balance between patriotism, tradition, and team branding with a collection that incorporates national themes without overwhelming individual club aesthetics.

The collection begins with a series of commemorative New Era caps designed specifically for the occasion. Teams were divided into two primary colorways, with clubs choosing either a cream-and-navy or cream-and-red design. Sixteen teams opted for the navy variation, while fourteen selected red. Each cap prominently features the team's primary logo enhanced with a stars-and-stripes pattern and accented by gold detailing, creating a distinct look while preserving the identity of each franchise.

One notable exception is the Toronto Blue Jays, whose design differs from the American-themed treatments used throughout the rest of the league. For every other club, the underside of the brim includes the inscription "Est. 1776," a subtle nod to the founding year of the United States. Additional patriotic details include a red, white, and blue stripe stitched above the brim and a dedicated USA 250 patch displayed on the side of each cap.

While the hats provide a strong foundation for the collection, the jerseys are where the concept truly comes to life. Nike elected to keep each team's traditional wordmark and script across the chest, allowing clubs to maintain their established identities while incorporating special commemorative elements elsewhere throughout the uniform. The most striking addition is the use of flag-inspired numbers on both the front and back of the jerseys. These patriotic number treatments instantly distinguish the uniforms from standard game-day looks while preserving the overall visual balance of each design.

The back numbers feature a consistent red-based design across the league, helping tie the collection together regardless of team colors. Completing the look is the USA 250 patch prominently displayed on the jersey sleeve, creating a visual connection between every club participating in the celebration.

The USA 250 uniforms will first take the field during MLB's annual Independence Day celebrations, but their presence will extend beyond the Fourth of July. Participants in the T-Mobile Home Run Derby on July 13 will once again wear the special jerseys, giving fans another opportunity to see the collection on one of baseball's biggest stages.

For the All-Star Game itself, MLB will continue its recent return to traditional club uniforms. Players will represent their respective teams on the field while wearing a USA 250 sleeve patch, allowing the Semiquincentennial celebration to remain part of the event without overshadowing the team identities that many fans prefer to see during the Midsummer Classic.

As America prepares to commemorate its 250th birthday, MLB's USA 250 collection offers a fitting tribute that blends history, patriotism, and baseball tradition. By incorporating meaningful design details while preserving the visual identities of all 30 clubs, the league has created a collection that honors both the nation's milestone anniversary and the teams that help make baseball America's pastime.

Shop MLB Gear Here

---

---

---

See What Else Is New

Related Articles

---

View this post on Instagram

A post shared by TCU Football (@tcufootball)

When TCU opens its season against North Carolina in Dublin, Ireland, the Horned Frogs won't just be representing the university on an international stage, they'll also be showcasing a uniform design deeply rooted in the identity of the program.

For the highly anticipated matchup overseas, TCU has unveiled a special uniform featuring design elements inspired directly by the school's iconic Horned Frog mascot. While maintaining the modern look that has become synonymous with TCU Football, the uniform incorporates unique storytelling details that celebrate the program's history and one of college football's most recognizable identities.

One of the most distinctive additions is the new "Horned Collar" design featured throughout the shoulders and collar area. The pattern is woven directly from the horned back of TCU's iconic Horned Frog logo, creating a subtle but meaningful visual connection between the uniform and the mascot that has represented the university for generations.

The design goes even deeper with flecks of red embedded throughout the pattern. The detail serves as a nod to one of the Horned Frog's most famous defensive traits. In nature, horned lizards can defend themselves by squirting blood from their eyes, leaving behind the red-stained horns that inspired this unique element of the uniform design. It's a creative tribute to the toughness and resilience that TCU has long embraced as part of its football culture.

Another fan-favorite feature makes its return as the Horned Frogs prepare for their international showcase. The program's iconic "Frog Skin" numbers are back.

Originally introduced on TCU's 2010 Nike Pro Combat uniforms, the textured Frog Skin numbers quickly became one of the most recognizable uniform elements in college football. Over the years, the design has appeared on several memorable TCU uniform combinations and has become closely associated with some of the program's most successful eras.

Now, the Frog Skin numbers return for one of the biggest stages in program history as TCU travels across the Atlantic to face North Carolina in Dublin. The reintroduction of the pattern provides a strong connection between the Horned Frogs' past and present while giving fans a familiar design element that has become a staple of TCU football aesthetics.

To top off the look the helmet will feature a special TCU logo with a shamrock added into the horned frogs mouth on either side.

As college football continues to expand its reach internationally, few programs have embraced their mascot's identity as effectively as TCU has with this uniform. When the Horned Frogs take the field in Dublin against North Carolina, they'll do so wearing a design that celebrates their history, highlights their unique brand, and reminds the world exactly what makes TCU one of the most distinctive programs in the sport.

SHOP TCU gear HERE

---

See What Else Is New

Related Articles

---

View this post on Instagram

A post shared by Ottawa REDBLACKS (@cflredblacks)

The Ottawa REDBLACKS have officially unveiled their new white uniform, a design that blends the rich history of football in Canada's capital with a modern look built for the next generation. More than just a new jersey, the uniform serves as a celebration of Ottawa's football legacy, a tradition that stretches back more than 150 years and continues to shape the city's sporting identity today.

As the REDBLACKS enter their 12th season since professional football returned to Ottawa, the organization wanted to create a uniform that honors the past while looking toward the future. The result is a clean and striking white design that symbolizes a blank canvas for the next chapter of Ottawa football, one built on pride, resilience, and the unwavering support of the community.

"This jersey reflects everything that makes REDBLACKS football unique: tradition, pride, and an unwavering connection to our fans," said Adrian Sciarra, President of the Ottawa REDBLACKS. "When we set out to design this uniform, we wanted to create something that honoured our history while representing who we are today. Every detail tells part of that story, but most importantly, this uniform is designed to connect and honour our fans across generations who continue to help us write the next chapter of Ottawa football."

Every aspect of the uniform was intentionally designed to tell a story. One of the most prominent features is the bold "R" emblem displayed on the shoulder caps. More than just a logo, the mark represents the deep roots of football in Ottawa and serves as a tribute to the generations of players, coaches, teams, and supporters who have contributed to the city's football heritage. It is a visual reminder that while teams and eras may change, the foundation of Ottawa football remains strong.

The return of the signature red-and-black striping further reinforces that connection to the past. Inspired by generations of Ottawa football teams, the iconic stripes have become synonymous with football in the nation's capital. Their inclusion on the new uniform creates a direct link between today's players and those who helped establish the sport's proud tradition in the city over the last century and a half.

The REDBLACKS also made sure to honor one of the most important elements of the organization: its fans. Woven inside the collar is the word "RNATION," a tribute to the passionate supporters who have stood behind the club since its return to the Canadian Football League. While hidden from public view, the inscription serves as a constant reminder to players that they represent something larger than themselves every time they take the field.

Across the chest, the word "OTTAWA" remains front and center. The prominent wordmark represents more than just a location. It symbolizes the city, the community, and the people who have helped make Ottawa one of Canada's most passionate football markets. The simple yet powerful design element reinforces the bond between the team and the city it proudly represents.

The new uniform successfully balances tradition and modernity, creating a look that feels both timeless and contemporary. While many teams around football continue to experiment with bold designs and alternate concepts, the REDBLACKS have chosen to focus on the elements that have always defined Ottawa football: community, heritage, and pride.

SHOP Football gear HERE

---

See What Else Is New

Related Articles

---

View this post on Instagram

A post shared by Seattle Seahawks (@seahawks)

The Seattle Seahawks officially celebrated their Super Bowl LX championship season with a private ring ceremony in Seattle, honoring the players, coaches, and football staff who helped deliver the franchise's second Lombardi Trophy. the championship ring serves as both a symbol of the team's historic achievement and a detailed tribute to one of the most memorable seasons in franchise history.

Crafted entirely in the United States, each ring was manufactured in Los Angeles by Jason of Beverly Hills' team of artisans, engineers, setters, and production specialists. Featuring an intricate combination of diamonds and sapphires, the ring incorporates numerous storytelling elements that celebrate the Seahawks' championship run, the organization's culture, and the passionate fanbase that helped fuel the team's success throughout its landmark 50th season.

"The Super Bowl LX championship ring will forever represent our historic 50th season and the dedication and determination of our entire franchise," said Seahawks President Chuck Arnold.

The design itself draws inspiration from one of Seattle's most recognizable landmarks: Lumen Field. The stadium's iconic arches are prominently featured on the top of the ring and are adorned with diamonds, creating a visual centerpiece that immediately connects the championship to the city it represents. At the center of the ring sits the Seahawks' hawk head logo surrounded by blue sapphires, while two Lombardi Trophies in the background symbolize the franchise's two Super Bowl championships.

Adding further significance, 50 brilliant round white diamonds encircle the center logo to commemorate the Seahawks' 50th season. Every angle of the ring was designed with purpose. One side features the recipient's last name and jersey number alongside the team's mantra, "M.O.B." The opposite side showcases the Seahawks' vision statement, "12 AS ONE," accompanied by the Seattle skyline, the championship year, and the Super Bowl LX logo.

The details continue throughout the ring's structure. The bottom features 12 feathers as a tribute to the legendary "12s," Seattle's devoted fanbase whose impact has become a defining part of the franchise's identity. Inside the ring, recipients will find an authentic piece of a football used during the championship season, centered around the number 50 to honor the team's golden anniversary season. The phrase "17 WINS" is also engraved inside, recognizing the total number of victories achieved during the championship campaign.

While the craftsmanship alone is impressive, the Seahawks' championship ring may be best known for its groundbreaking engineering. The top portion of the ring can be completely removed and transformed into a wearable pendant. Even more remarkable is a hidden mechanism activated by a miniature "12 Flag" located on the side of the ring. When pressed, the button causes the Lumen Field arches atop the ring to open outward, revealing the words "WORLD CHAMPIONS" underneath.

According to Jason of Beverly Hills founder and CEO Jason Arasheben, the mechanism represents one of the most technically advanced engineering features ever incorporated into a Super Bowl championship ring. The system required months of development and utilizes a complex network of levers and spring mechanisms to ensure smooth operation while maintaining the luxury craftsmanship, durability, and structural integrity expected from a championship piece. Each ring underwent a rigorous three-month production process that included concept development, CAD engineering, stone sourcing, casting, hand-setting, polishing, and multiple rounds of quality control.

Championship rings have evolved into much more than jewelry, and the Seahawks' Super Bowl LX ring may be one of the most ambitious examples yet. Combining storytelling, symbolism, craftsmanship, and innovative engineering, the ring serves as a permanent time capsule celebrating a season that will forever hold a special place in Seahawks history.

SHOP Seahawks gear HERE

---

See What Else Is New

Related Articles

---

View this post on Instagram

A post shared by Minnesota Timberwolves (@timberwolves)

The Minnesota Timberwolves are turning the page to a new era while honoring their history. The franchise officially unveiled a complete brand refresh featuring new logos, uniforms and court designs that combine some of the most beloved elements from the team's past with the confidence and momentum of today's Timberwolves.

According to the organization, the new identity is designed to blend "familiar pieces of Timberwolves history with the swagger, confidence and energy of the team leading the franchise today."

The Timberwolves' new Association (white) and Icon (blue) uniforms bring back the classic blue, green and white color palette that the franchise wore during its inaugural 1989-90 season.

Both uniforms feature design details inspired by Minnesota's original look, including the iconic three-stripe trim pattern. The thick and thin blue and green striping reflects the state's natural landscape while creating a direct visual connection to the team's roots.

The chest wordmarks and jersey numbers also receive a fresh update, with lettering inspired by wolf fangs to reinforce the team's identity.

On the shorts, Minnesota reintroduces the beloved "Old Shep" logo, another nod to the franchise's early years that fans have embraced for decades.

While the white and blue uniforms lean heavily into the Timberwolves' origins, the new Statement uniform revives one of the most popular eras in franchise history.

The black jersey brings back the famous pine tree trim that became synonymous with Timberwolves basketball during the late 1990s and early 2000s. However, this isn't simply a recreation of the classic design.

Instead of the traditional "Timberwolves" wordmark, the new Statement uniform features "Wolves" outlined in glowing blue and green accents. The pine tree trim also includes a bright blue edge, a subtle tribute to Minnesota's 10,000-plus lakes. The result is a modernized version of one of the NBA's most recognizable uniform designs.

The Timberwolves also introduced several new custom elements across all three uniforms. A newly created "Tree-M" monogram appears on the belt buckle area, while a lineup of five trees sits above every jock tag. According to the team, the five-tree design serves as a subtle tribute to the starting five on the court. These additions help create a unique visual identity while reinforcing the franchise's longstanding connection to Minnesota's forests and outdoor culture.

One thing is clear: Minnesota didn't choose between its past and future. Instead, the Timberwolves found a way to wear both.

Shop Timberwolves Gear Here

---

See What Else Is New

Related Articles

---