For the first time in league history, both teams will take the field in full monochrome looks. The Seattle Seahawks are going head-to-toe college navy, while the New England Patriots will counter with an all-white uniform from jersey to pants.

It might sound subtle, but visually it’s a first-of-its-kind moment for the Super Bowl, and it instantly gives this matchup a unique place in uniform history.

The Seahawks will wear their all-navy combination, a look that has quietly become the franchise’s standard since the current uniform set debuted in 2012. The deep navy jersey paired with matching pants and socks gives the team a clean, aggressive silhouette that feels modern without trying too hard. It’s one of those combinations that simply looks right every time they step on the field.

It’s also familiar territory in the Super Bowl. Seattle has worn all-navy in two of its three previous appearances on the big stage, including their last meeting with New England in Super Bowl XLIX.

On the other side, New England made a more surprising decision. Despite being designated as the “home team,” the Patriots elected to wear white jerseys, continuing a recent trend that has seen them favor road whites in championship games. Since their loss to the Giants in Super Bowl XLVI, the Patriots have worn white in each of their next five Super Bowl appearances, clearly buying into the long-standing superstition that white jerseys equal wins.

For the first time, the Patriots are pairing those white jerseys with white pants, creating a true whiteout look that they’ve never worn on this stage before. The result is sharp, minimal, and modern — a clean aesthetic that should really pop against the darker tones of the field and Seattle’s navy set.

Historically, the numbers back up the choice. Dating back to Super Bowl XXXIV, teams wearing white jerseys have won 18 of the past 26 championships. That’s the kind of stat that makes equipment managers and coaches feel a little more comfortable sticking with tradition.

Both teams will also carry an additional detail that ties the game to something bigger than football.

Each uniform will feature a commemorative patch honoring the 250th anniversary of the United States, positioned directly below the Super Bowl LX logo on the right shoulder. It’s a rare league-wide addition that connects the moment to national history, and it echoes a similar touch from Super Bowl X, when the Cowboys and Steelers wore patches celebrating America’s Bicentennial.

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For the 75th NBA All-Star Game, the league made sure the jerseys carry real meaning. The NBA officially unveiled the 2026 NBA All-Star uniforms ahead of the February 15 matchup at Intuit Dome in Inglewood, California, the new home of the LA Clippers and this year’s looks lean fully into the league’s new USA vs. World format while pulling inspiration from Los Angeles’ deep basketball culture. For the ninth straight season, Jordan Brand is outfitting the stars, continuing its run of turning All-Star kits into some of the most collectible pieces of the year.

Every jersey features a Los Angeles-inspired script “All-Stars” wordmark across the chest, giving the collection a smooth, West Coast feel right away. It’s clean, slightly retro, and feels authentic to the city rather than overly “event-branded.”

Seven stars surround the wordmark as a nod to the seven previous All-Star Games hosted in L.A., adding a subtle historical touch that ties this year’s game to the city’s long relationship with the sport. It’s a small detail, but it grounds the entire set in place something the best All-Star designs always do well.

Team USA gets two separate uniforms, both built directly from American flag iconography.

The USA STRIPES uniform features a blue base with bold red-and-white striped inserts running down the right side of the jersey and shorts. The striping creates a fast, directional look that feels made for motion — perfect for an All-Star game built on pace and highlights.

The USA STARS uniform flips the palette with a red base and a large star silhouette filled with blue and white stars along the side panels. Where the stripes look feels sleek and linear, this one feels punchier and more graphic-heavy.

Together, the two designs feel connected without being repetitive. Same theme, different execution which keeps things visually interesting when both teams share the floor.

The World team takes a different approach.

Instead of flags or loud graphics, the international squad will wear a white uniform with blue and green paneling along the right side, representing the vastness of land and sea across the globe. It’s a more symbolic design, and honestly, it might be the cleanest look of the bunch.

The lighter base gives the jersey a modern, minimalist feel and lets the colors pop without overwhelming the design. Next to the bold red and blue USA sets, this one should really stand out on the floor.

NBA star graphics appear on the front and shorts, customized to each team’s theme stripes, stars, or a globe/compass motif. Each player’s country flag sits on the back above the number, reinforcing the international identity of the matchup and adding a personal touch for every athlete on the floor.

The jock tag also commemorates the 75th annual All-Star Game, a small but meaningful detail that instantly makes these feel like keepsakes from a milestone year.

The league also unveiled a custom court for the weekend at Intuit Dome, designed with the Clippers’ navy, red, and pacific blue palette, layered wood stains, and angular patterns inspired by the arena’s architecture. The darker tones should make the uniforms pop on broadcast and give the entire game a cohesive, LA-specific vibe rather than a generic event setup.

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When you stage a hockey game inside one of college football’s most iconic stadiums, you don’t just show up in your regular set. You dress for the moment. Penn State Men’s Hockey understood that assignment perfectly.

Ahead of their outdoor showdown against No. 2 Michigan State at Westshore Home Field at Beaver Stadium, the fifth-ranked Nittany Lions unveiled a one-game-only sweater that blends football heritage, hockey history, and stadium-scale design into one of the most thoughtful specialty uniforms we’ve seen this season.

The main crest features stitched twill “Penn State” lettering across the chest in Helvetica Neue Bold the same typeface used in Beaver Stadium’s end zones. It’s one of those hyper-specific typography decisions that design nerds appreciate and casual fans subconsciously recognize as “right.” But the nods don’t stop at football. The sweater also pulls heavily from the program’s first varsity hockey era from 1941–1947.

A white shoulder yoke gives the jersey a vintage, throwback silhouette, while matching white pants complete the old-school feel. Down the sides of those pants runs a solid blue stripe, a callback to the football program’s famed Generations of Greatness uniforms. The result is a perfect blend of eras: part archival, part modern, entirely Penn State.

Where this uniform really shines is in the small stuff. The front collar features the Nittany Lion Shrine, tying the look back to campus tradition and one of the university’s most recognizable landmarks. Inside the collar, though, the designers got creative. The lining mimics the look of brown leather with white laces, a direct homage to the texture of a classic football. It’s what’s known as a “hanger effect” detail: something players see and feel every time they put the jersey on, even if fans never notice it during the game. It’s subtle. It’s clever. And it’s exactly the kind of storytelling element that separates a good uniform from a great one. Built for Visibility and for Beaver Stadium.

Outdoor hockey games aren’t designed like arena games. Sightlines are longer. Fans are farther away. Numbers need to pop from the upper deck. Penn State responded with enlarged sleeve and back numbers specifically optimized for stadium viewing. But they didn’t just make them bigger, they made them meaningful. Each number features a sublimated blueprint pattern of Beaver Stadium itself. Even cooler? Every numeral is cut from a different section of that blueprint, meaning no two jerseys are exactly alike.

It’s a subtle way to bake the stadium’s architecture directly into the uniform, a detail that turns every game-worn sweater into a one-of-one collector’s piece.

Striping continues the storytelling. The sleeves and socks feature a thin-thick-thin stripe pattern inspired by the first-generation Generations of Greatness football socks, reinforcing the football DNA running through the entire kit.

In a move that feels straight out of the football playbook, Penn State will skip traditional nameplates on the back of the jerseys. Instead, they’re embracing a simple message: “No Names, All Game.” The back remains clean, finished only with the classic lion head logo on the nape.

The rest of the uniform keeps things timeless. A white helmet with a navy center stripe anchors the look. Standard blue gloves with white cuffs keep the color story tight and traditional. Inside each jersey, players will find a custom game-worn tag featuring Beaver Stadium’s iconic gate, another small but meaningful touch that locks this design to a specific place and moment in time.

The sweaters will be worn just once as part of Penn State Athletics’ Winter Weekend before heading to auction. A portion of the proceeds will benefit the State College Coyotes Sled Hockey program, adding a community impact element to an already memorable release.

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A new season is right around the corner in Honolulu and the University of Hawaiʻi baseball program is entering 2026 with a fresh look.

The Rainbow Warriors debuted one of their new Nike uniform sets during last weekend’s alumni game. The spotlight was firmly on a cream-colored uniform featuring a vintage Rainbow Warriors colorway, instantly standing out as a throwback-inspired nod to the program’s past. the team has also introduced Kelly green home uniforms, Classic road grays, and Pinstriped designs paying homage to Hawaiʻi baseball history

The collection blends modern performance with visual cues that longtime fans will instantly recognize.

For senior infielder/outfielder Ben Zeigler-Namoa, the uniforms represent more than just game-day gear they’re part of the program’s identity.

“Coach Rich talks about wanting his guys to fill out their uniforms and look good in them,” Zeigler-Namoa said. “Our uniforms always look clean, and they do a really good job with them. I’m just excited.”

Head COach Rich Hill also noted that the uniforms were designed with the future in mind, particularly the next wave of Hawaiʻi athletes watching from the stands.

“The keiki are really looking up to us,” he said. “I want their jaws to drop when they see the names on the back, the pinstripes, the Kelly green and the grays — paying homage to what Coach Les started. I love it.”

With vintage elements, bold colorways, and a clear respect for the program’s roots, Hawaiʻi’s 2026 uniforms strike the perfect balance between past and present. As the Rainbow Warriors prepare to take the field, they’ll do so wearing a look that reflects not just a team, but an entire state.

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The 2026 Formula 1 season is fast approaching, and with it comes one of the most anticipated parts of the build-up: new liveries and car designs. With sweeping technical regulation changes and major power unit partnerships set to reshape the grid, teams are entering a true new era of Formula 1. As a result, the liveries being introduced for 2026 do more than just refresh a look, they signal identity, innovation, and a clear direction for what’s next, blending modern design with each team’s heritage.

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The West Virginia Mountaineers men’s basketball program revealed a new throwback uniform, which the team will debut Saturday at home against the Colorado Buffaloes. The reveal is another example of a growing shift across college sports: simpler, cleaner, and more familiar designs replacing experimental looks of the past decade.

From the early 2010s through just a few years ago, many programs leaned heavily into bold redesigns unique fonts, aggressive striping, unconventional numbers, and modernized elements meant to stand out. While those looks grabbed attention, they often drifted far from what fans traditionally associate with their programs.

Now, the trend is swinging in the opposite direction.

The simplified design brings back a look that feels authentic to WVU, tapping into the program’s visual roots and leaning on a more classic approach that longtime fans immediately recognize.

This isn’t the first step toward a return to form.

Last season’s Jerry West throwback uniforms sparked optimism among Mountaineer fans that a broader shift back to classic design might be coming. That reveal suggested WVU was open to embracing its past and this new home throwback set reinforces that idea.

With navy and gold variations still on the table, the Mountaineers now feel closer than ever to fully committing to a classic, simplified uniform identity across the program.

The Mountaineers will debut the new throwbacks Saturday night against Colorado.

This uniform reveal is about more than just one game. It’s a sign that West Virginia is embracing what made its identity strong in the first place clean design, bold colors, and a look that doesn’t need explanation.

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Nine seasons after he last suited up for Louisville, Donovan Mitchell is still leaving his imprint on the Cardinals’ program, this time stitched directly into the fabric.

Louisville has officially unveiled a new uniform designed by Mitchell himself, pulling multiple elements from the Cleveland Cavaliers guard’s signature “Spida” shoe line and personal brand. The result is a bold, modern look that blends program history, player legacy, and innovation into one statement kit.

The new uniform features a red base accented by black side panels running down both the jersey and shorts. Embedded within those panels is a spider web graphic, a clear nod to Mitchell’s iconic nickname, “Spida.”

That spider web detailing doesn’t stop there. The web pattern is also worked into the outlines of the letters and numbers, giving the uniform texture and depth while reinforcing the theme without overwhelming the design.

Front and center, Mitchell’s custom “Spida” logo appears on both the jersey and shorts, marking one of the rare instances where a former player’s personal brand plays such a visible role in a collegiate uniform design. Louisville’s classic “dunking Cardinal” logo anchors the look on both sides of the shorts, ensuring the program’s identity remains front and center.

Notably, Louisville confirmed that both the men’s and women’s basketball programs will wear the uniforms, further extending Mitchell’s influence across the entire program and reinforcing adidas’ commitment to unified storytelling through design.

This uniform drop is more than just a new look it’s a case study in how athlete branding, college programs, and apparel partners can collaborate to tell a deeper story. Louisville isn’t just wearing a uniform; they’re wearing a legacy.

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It's always been for the Faithful. pic.twitter.com/i19hD6chOS

— San Francisco 49ers (@49ers) August 28, 2025

The San Francisco 49ers are turning up the heat in 2025 with a bold new Rivalries uniform, a striking all-black look that will debut in Week 18 against the Seattle Seahawks at Levi’s® Stadium.

As part of the NFL’s new Rivalries program in collaboration with Nike, the 49ers join the rest of the NFC West and AFC East in unveiling one-of-a-kind uniforms designed to celebrate divisional showdowns. Each design is tailored to the team’s city, culture, and fanbase — and in San Francisco’s case, the Faithful themselves played a major role in shaping the look.

“This is all everybody has been asking about,” defensive back Deommodore Lenoir said. “I know the crowd is going to go crazy.”

Uniform Highlights

Helmet: A first-of-its-kind midnight black shell with bold red stripes and a gold-coated facemask.

Jersey & Pants: All-black with red stripes and bold red numbers outlined in gold. The custom Saloon-style numbering pays tribute to the historic 49ers wordmark.

Faithful Script: A stitched script beneath the collar honoring the loyalty of 49ers fans around the world.

George Kittle, “The People’s Tight End,” was heavily involved in the design process and couldn’t hide his excitement.

“We wanted something fun, something different that we don’t really ever do,” Kittle said. “I haven’t worn all black since my rookie season. But we never had black helmets, and so I’m the most excited about this bad boy. Holy cow we are going to look cool.”

Kittle added that the all-black kit brings an edge to the rivalry game.

“I feel violent when we wear all black. Like we’re just standing on business. All ten toes.”

The reveal itself leaned into the 49ers’ heritage and California roots, with the Stereo Creative team using projection mapping to highlight textures of history and moments of lore, bringing the uniform to life in a dynamic studio shoot.

This Rivalries uniform won’t just be a new look; it’s a statement. With only one scheduled appearance this season, against their biggest rival, it’s set to become one of the most anticipated uniform debuts of the year.

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Some moments are so powerful they don’t just win games, they change the language of sports forever. On December 28, 1975, Roger Staubach launched a desperation pass that sailed into history, giving football one of its most iconic phrases: the Hail Mary. Fifty years later, that single throw is being honored with an ultra-limited commemorative release from big game football factory worthy of the moment and the man behind it.

To mark the exact 50-year anniversary of the play that reshaped football vocabulary, an exclusive run of just 12 commemorative footballs has been produced, each personally signed by Staubach himself. this release is as rare as it gets once these are gone, they’re gone forever.

Every detail of the football is designed to honor the magnitude of that night. The ball features a custom “Hail Mary 1975” play diagram, a direct nod to the throw that stunned the Vikings, ignited Cowboys lore, and became a permanent part of sports culture. The timing of the release is just as intentional, launching on December 28, exactly five decades after Staubach etched his name into NFL history.

What makes this piece truly special is its scarcity. Only 12 footballs exist, mirroring Staubach’s legendary jersey number and reinforcing the exclusivity of the release. Each ball is hand-signed by the Hall of Fame quarterback, making every piece a direct connection to one of the most defining moments the game has ever seen.

The Hail Mary wasn’t just a pass it was a turning point. It’s replayed every season, referenced in every stadium, and attempted in every level of football. This commemorative football captures that legacy in physical form, offering collectors a chance to own a piece of history that can never be replicated.

Only 12 collectors will ever have this in their possession. Released December 28. Signed by history.

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Unrivaled officially unveiled its Season 2 club uniforms in partnership with Under Armour. Revealed across social platforms, the new looks arrive as Unrivaled heads into its sophomore season, continuing to push innovation, performance, and club identity forward in equal measure.

Developed over an eight-month process alongside Under Armour’s product team, each uniform is built on UA’s pinnacle basketball chassis, the brand’s most advanced fit designed specifically for elite female athletes. Performance sits at the core of every detail. Jerseys feature varsity mesh on the front paired with Reflexx ArmourVent on the back, a combination engineered to maximize breathability while allowing full freedom of movement in high-intensity competition. Club names and logos are applied through twill appliqué, delivering a premium, elevated finish that aligns seamlessly with Unrivaled’s bold and modern brand language.

What truly separates these uniforms, however, is how distinctly each club comes to life. Signature color palettes, graphic storytelling, and thoughtful detailing ensure that no two looks feel the same. From alternate wordmarks and enlarged logos to interior embellishments that reward a closer look, each uniform reflects the individuality of its club. Season 2 also marks the on-court introduction of Unrivaled’s two newest teams, Breeze and Hive, both arriving with fully realized identities that fit seamlessly into the league’s visual ecosystem.

Premium touches extend throughout the full kit. TPU Unrivaled and Under Armour logos add dimensional texture, while boxer-style labels on the waistband introduce additional branding moments. Bottom hem stripes appear across all teams, designed specifically for players who prefer to compete untucked, and side body detailing enhances both fit and visual impact. Custom sizing options allow for adjustable jersey and short lengths, reinforcing Unrivaled’s athlete-first approach to design.

Rose BC, the league’s defending 2025 champions, will also carry a championship patch, ensuring last season’s success is woven directly into this year’s look.

All eight Unrivaled clubs will take the floor in home, away, and alternate uniforms throughout the season. The alternates, in particular, lean into bolder and more creative expressions, perfectly suited for the league’s fast-paced 1v1 tournament format. Together, the collection represents more than just uniforms, it’s a statement about where Unrivaled is headed.

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