Puma is back in the basketball game in a big way. The shoe brand that has been out of basketball for 20 years, is making a huge splash with the signees of future NBA Players and the new on-court basketball shoe. The company has signed future NBA players Deandre Ayton, Marvin Bagley III, Michael Porter Jr, and Zhaire Smith. The company has put Jay-Z in the creative director role as well as signing current NBA player Rudy Gay who is also with Jay-Z's sports agency, Roc Nation Sports.
The sneaker itself has a traditional Puma look to with all the upgrades needed for it to be a modern performance sneaker. The upper is knit with a cushioned midsole and padded ankle collar with an external heel counter. The shoe is inspired by the Knicks Legend Walt "Clyde" Frazier, who Puma has inked a lifetime contract with as part of the brand's revival.