THE WAIT IS OVER 👀 pic.twitter.com/sAy6CbLrAZ

— Memphis Grizzlies (@memgrizz) August 2, 2018

ASSOCIATION

The Association uniforms pays tribute to the geography of Memphis, with the Mississippi River anchoring the City on one side. The long flowing lines that fall down the side of the jerseys and wrap around the shorts are reminiscent of the intersection of road, rail, river, and runways, taking its line forms from the evolved inline wordmark.

SHOP MEMPHIS GRIZZLIES GEAR HERE

ICON

The "Beale Street Blue" draws your attention to the collar with the oversized bear logo on the left side of the shorts paying tribute to the first season in Vancouver and Memphis. On the belt and across the chest of the Icon Edition has the newly-designed inline type pulled from the neon signs found on Beale Street.

STATEMENT

The new Statement Edition unis feature the "Beale Street Blue" along with the iconic inline type and blue collars in honor of Memphis entertainment and culture.

"As with the Association & Icon Editions, this uniform creates an asymmetrical silhouette and utilizes the oversized bear icon on the left side of the short for strength and weight. The asymmetry is created by utilizing a pattern of the shipping container mark through the collar, belt and right short hem, similar to the Pacific Northwest trim used in Vancouver in 1995/96. This pattern is further highlighted by the use of Grizzlies gold accents along each piece." - Grizzlies

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When the lights go down.
The show comes on.@nikebasketball | #LakeShow pic.twitter.com/JaYsjPFwm5

— Los Angeles Lakers (@Lakers) July 31, 2018

The Lakers have unveiled their uniforms for the 2018-19 season bringing back elements of the 1980s Showtime Era uniform. The numbers feature a vertical drop shadow and the neckline is now rounded.

"The font effect references the Lakers' storied past, while also positioning a fresh direction for the franchise." - Nike

The Icon Edition uniform is the team's primary color uniform that represents the identity and history of the Lakers with the gold jersey. The Association Edition uniform is the team's standard white jersey. The Statement Edition uniform is inspired by teams' desire to make a bold statement and will be their purple uniform with black side panels.

SHOP LAKERS GEAR HERE

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.@UKCoachCalipari showing off some new unis for @KentuckyMBB Bahama trip.#uniswag pic.twitter.com/tGM0dwkhLn

— UNISWAG (@UNISWAG) July 30, 2018

The Kentucky Men's Basketball team is heading to the Bahamas again this year where they will play four professional teams over an eight-day stay. Coach Calipari took to social media and let Big Blue Nation know that the Wildcats will be sporting some new uniforms on their trip. The team will rock a black uniform with KENTUCKY across the chest with blue letters and numbers outlined in white. They also have a blue uniform with the primary UK logo on the chest and white shoulder stripes. To complete the option package there is an all-white look that has blue shoulder stripes and white letters and numbers outlined in blue.

SHOP KENTUCKY GEAR HERE

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Ever wonder what your favorite NBA team would look like if they were to take the pitch instead of the court? Graphic designer Franco Carabajal took upon himself to put your wondering to rest. Check out the different kit designs Franco came up with for the Western Conference NBA teams.

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This weekend, we're tipping off a new partnership with @PUMAHoops, marking PUMA’s first deal with a professional sports league!

PUMA Women brand ambassador @SkyDigg4 will debut her new sneaker, Clyde Court Disrupt, at #WNBAAllStar in Minneapolis! pic.twitter.com/CesKeyibbA

— WNBA (@WNBA) July 27, 2018

The WNBA has signed a league-wide footwear deal with Puma in what is their first partnership with a professional sports league. The announcement was made over the weekend during the WNBA All-Star Game in Minneapolis. The deal that was inked allows PUMA to use the North American league’s trademarks and show WNBA players in their marketing campaigns.

SHOP WNBA GEAR HERE

“Puma not only has foresight, they are fearless trailblazers that walk the walk alongside their partners,” said WNBA star Skylar Diggins-Smith “I’m proud to be part of a family and a brand that supports the WNBA and all the strength, independence, athleticism, individuality and feminism we represent.”  

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A look at the top 2018 NBA Rookies and the numbers they chose with their new teams.

GET YOUR 2018 NBA ROOKIE JERSEYS

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Puma is back in the basketball game in a big way. The shoe brand that has been out of basketball for 20 years, is making a huge splash with the signees of future NBA Players and the new on-court basketball shoe. The company has signed future NBA players Deandre Ayton, Marvin Bagley III, Michael Porter Jr, and Zhaire Smith. The company has put Jay-Z in the creative director role as well as signing current NBA player Rudy Gay who is also with Jay-Z's sports agency, Roc Nation Sports.

The sneaker itself has a traditional Puma look to with all the upgrades needed for it to be a modern performance sneaker. The upper is knit with a cushioned midsole and padded ankle collar with an external heel counter. The shoe is inspired by the Knicks Legend Walt "Clyde" Frazier, who Puma has inked a lifetime contract with as part of the brand's revival. 

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Moving into our new home today ☘️

📍 Auerbach Center at @newbalance World Headquarters pic.twitter.com/FJHFqDobEf

— Boston Celtics (@celtics) June 19, 2018

The Celtics have just become the "leader in the NBA’s arms race for practice facility supremacy" with the opening of their new facility coined the, Red Auerbach Center at New Balance World Headquarters. The name pays tribute to the "patriarch of the organization who led the Celtics to their first 16 world championships"

The 70-000 square foot facility has everything the team, coaching staff and front office staff could ever need without having to step foot outside of the building. Two Parquet basketball courts stand as the center point of the building. The building is also equipped with an expansive training room accessible right off the court, state of the art pool room; inclusive of cold tub, hot tub and multi-level pool, massage room, and nap room for recovery. 

When it's go time, players get ready in their brand new locker room, where their fully equipped lockers form a circle around the Celtics iconic Green Shamrock. Once they exit the locker room, players can head to the designated theatre style film room. On the opposite side, players will find their weight room and training facility. One level up, overlooking the court "is the cardio space, which features multiple stationary bikes, treadmills and other cardio equipment. Behind the cardio equipment – and overlooking both the courts and Interstate 90 – are Boston’s 17 championship banners, as well as one more empty banner that hangs as a motivating factor"

When it's time to unwind, players can head upstairs to the billiards room to play a game of pool on their customized Celtics logo table, watch TV or enjoy a bite to eat in their own restaurant that is full equipped to handle made to order meals. 

The rest of the building is considered "mixed-use space for press conferences or events, a broadcast studio, a sizable media room, expanded offices and open office space for staff, and multiple auxiliary locker rooms."

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As the NBA Awards approach the favorite to bring home the league MVP award is James Harden. In honor of their top basketball player poised to bring home the hardware, adidas has three sneakers ready to celebrate the amazing accomplishment. We will see the Harden Vol 2, Harden Vol 2 LS and a Harden BTE X. All of the kicks come in the black, gold and blue colorway with MVP on the tongue. 

SHOP ADIDAS BASKETBALL GEAR HERE

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No evolution is complete without a TV commercial, right?#EVOLVE2018 pic.twitter.com/pQ3HUvN2Vv

— Denver Nuggets (@nuggets) June 7, 2018

The Denver Nuggets have revealed the team's new look they have been teasing for a while now. The team went through an entire rebrand from the font to logos and even the colors. The team will go back to darker reds, blues and golds, and away from the power blue.

“The Nuggets new brand identity is designed to reflect the dynamic and creative city that we call home, the new look mirrors this exciting era of Nuggets basketball, said Declan J. Bolger KSE Senior Vice President and Chief Marketing Officer. “We are looking forward to incorporating the new logos and uniforms into what will be an exciting 2018-19 season.”

The team released three new uniforms in their Icon, Associate, and Statement unis. The Icon uni is their primary Navy uniform that reads Denver across the chest in gold outlined in red. The White Associate uniform has Nuggets across the chest and switches to red letters outlined by gold. The Statement jersey pays tribute to the Mile High City, the nickname of the city of Denver with a lighter blue uniform and a logo of the City's skyline.

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