Russell Westbrook had a special Valentine’s Day pair of shoes he hit the court in. Russell came out in the Bear Jordan Why Not Zer0.2 PE shoes that came in a special package to complete the themed shoe. The shoes were created to mimic a Valentine’s Day teddy bear with fur and everything. The special edition kicks came in their very own heart shaped chocolate box which Westbrook carried into the stadium ahead of the game. We have seen Westbrook catch the eye of the media and fans with his special themed kicks and packages to go along with them this season.
Nike and Antonio Brown have linked up to introduce the new Nike Tech Trainer Antonio Brown shoes. The special shoe features a look inspired by fashion but performs in the gym. The Nike Tech Trainer Antonio Brown is designed to take you to, from and through your workout. The shoes feature stretch-woven bootie that provide a snug, sock-like fit while a mix of upper materials and webbed lace loops lend an outdoor vibe to your workout. The shoes are selling for $100 on Nike.com.
adidas has partnered with iconic Japanese streetwear brand Bathing Ape to create this limited edition capsule around the Super Bowl. adidas has taken the Bathing Ape design and created a range of adidas Football cleats, and adidas footwear, apparel, equipment and accessories. The limited-edition capsule collection takes inspiration from streetwear and football culture to create these unique pieces. We see the Bape Camo print being added to adidas adizero 8.0. cleats, UltraBOOST running shoes, Z.N.E. Hoodie, football jersey, tights, arm sleeve, adizero gloves, football & helmet.
“As the creator sports brand, we create products tailored for an athlete, their sport, their life and their world and we’re excited to officially introduce this unparalleled and groundbreaking collaboration,” said Jeff McGillis, VP of U.S. Sports for adidas. “By partnering with one of the most coveted brands in the world and creating a limited-edition capsule collection for America’s biggest sporting moment of the year, the adidas Football by BAPE collection truly embodies and showcases the fusion of sport and culture at the highest level.”
The limited-edition adidas Football by BAPE capsule collection will be available exclusively at a Social StatusPop-Up Store(433 Bishop; 433 Bishop Street NW Atlanta, GA 30318) on 2/1/19 and release on adidas.com and BAPE stores worldwide on 2/2/19.
adidas and foot locker have teamed up to bring the AM4 custom cleats and shoes to the Pro Bowl. The AM4ATL will feature a design to celebrate the different heritages and cultures of the players that will make up each team.
“The design features a tie dye graphic of unified colors and represents an artistic expression of creators uniting to come together as one.” - adidas
The limited-edition AM4ATL shoes and cleats will make their official debut on adidas’ top players that will be partaking in the Pro Bowl and the events leading up to the game.
Special edition AM4ATL cleats and shoes will be on sale HERE January 28th.
Nike is once again changing the game with the release of the the Nike Adapt BB Basketball Shoes. The self lacing shoes is designed with the athlete’s performance in mind. According to Nike a players foot can expand almost a half-size during the course of the basketball game.
“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” says Eric Avar, Nike VP Creative Director of Innovation. “During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience."
The technology used in the nike Adapt BB relies on a custom motor and gear train to sense the tension that is needed by the foot and allows it to be adjusted accordingly. The so called Brain of the shoe is the fitAdapt technology that allows players to use manual touch or the Nike Adapt app to input different fit settings for each moment of the game.
“For example, during a timeout, a player can loosen the shoe before tightening it up as they re-enter the game. In a forthcoming feature, they can even prescribe a different tightness setting for warm-ups. Plus, players can opt in to firmware updates for the FitAdapt technology as they become available, sharpening the precision of fit for players and providing new digital services over time.” -Nike
Paul George has released his newest shoe the PG 3. To introduce the new shoe Nike collaborated with NASA to create the PG3 x NASA kicks. For the new silhouette George asked Nike Basketball Footwear Designer Tony Hardman to keep three things in mind when creating the new shoe; Shed What Is Unnecessary, Make Every Step Matter, and Remember Where You Came From. The PG3 is nearly an ounce lighter than the PG 2.5, and is a hybrid of the PG1 and PG2 that George played in this season. Hardman said they were able to reduce the shoe's weight by removing excess materials, utilizing a softer foam in the midsole and incorporating mesh on the shoe's upper.
Some details on the shoes include George’s hometown zip code, 93552, on the midsole. On the shoe's heel we see one of his favorite quotes, '“Don't tell me the sky's the limit when there are footprints on the moon.”
"I thought we killed it," George said. "These 3s are up there as one of my favorites. I don't think we went away from a basketball shoe too much, but I do think we highlighted a bunch of areas where you can say that's a sneaker and not a basketball shoe."
Alvin Kamara is getting ready for the Saints NFC Divisional Playoff showdown against the defending Super Bowl champions, the Philadelphia Eagles. As most know at this point Kamara is a huge fan of Airheads candy and has even received his own wrapper for the candy. So adidas naturally created these Airhead edition cleats for Kamara to rock in all the different flavors. The inside of the cleats read ‘Three Stripe Life’ in the Airheads candy font and come in a variety of bright colors to match each flavor. We will most likely see Kamara rocking a pair of these during pregame.
Donovan Mitchell has teamed up with adidas to release his first signature shoe, the D.O.N. Issue #1. The shoes name is inspired by Mitchell’s ‘Determination Over Negativity’ mindset, as well as pulling inspiration from a classic comic book that displays the issue numbers on the front cover as a nod to Donovan’s nickname, “Spida”.
Mitchell wants his signature shoe to be for people of all ages and at an affordable price point so it can be accessible to all.
“It’s only my second year in the NBA, to now have a shoe… I want to help inspire kids so they feel like they can do anything. You don’t have to be the number one recruit, you don’t even have to be a basketball player. I just want this to send a positive message to make kids feel inspired that they can be what they want to be.” - Donovan Mitchell
The LeBron Watch is back this season. To kick off the first shoe in the series Nike and The King take a new twist on the Superman player exclusive LeBron III. The LeBron 16 “SB WHITE” is meant to represent his otherworldly on-court attributes. “From his clairvoyant-like passes, to flying across the court in ways no one else can, LeBron constantly performs the impossible.” - Nike
The Florida Gators are getting ready to take on the Michigan Wolverines in the Peach Bowl. As a special Christmas gift each player got their own PE Retro 4 Jordan shoes. The special kicks come in the Gator blue with orange and blue speckles on the plastic. The Gator logo is displayed on the tongue of each shoe. Another great perk for being a part of the Jordan brand.
