The Arizona Cardinals are bringing the storm to the desert. On June 5, the team unveiled their new Rivalries uniform, a look forged by sand, heat, and grit set to debut under the lights on Thursday Night Football when they host the Seattle Seahawks.
Running back James Conner, fresh off a video shoot where movie magic transformed him into the middle of a sandstorm, summed up the new fit perfectly: “Desert vibe, the sand, everything plays into it. The copper, the details, I just think it’s awesome. The perfect fit.”
The Cardinals teased a storm for more than a year, and now it’s here. The Rivalries uniform captures Arizona’s harsh but beautiful landscape:
Sandblasted matte helmet with a 3D birdhead logo and copper beak.
Tan, red, and copper color palette, echoing both the Desert Cardinal and the commerce that built the state.
Arizona state flag within the outline of the state on the shoulder.
Design elements inspired by the desert’s resilience — from scorching heat to swirling sandstorms.
Owner Michael Bidwill called the uniform a true embodiment of Arizona’s toughness: “The design reflects the strength and toughness required to thrive in the desert and celebrate the passion and perseverance that define us. The sandstorm imagery is a fitting metaphor for our identity as a team and a region.”
Quarterback Kyler Murray didn’t hold back either: “I told (equipment manager Jeff Schwimmer) these were the best jerseys we’ve got. Probably the best jerseys I’ve seen us wear. They turned out perfect.”
Linebacker Zaven Collins echoed the fan-first vision: “I feel like this is something the Valley wanted and everyone will love it.”
The Cardinals are among the first eight teams, along with the rest of the NFC West and AFC East, to take part in the Rivalries program, Nike’s new multi-year initiative that celebrates the culture, history, and communities that fuel the NFL’s most storied matchups. Each team’s Rivalry uniform will be worn once a season for the next three years, with other divisions joining in from 2026 through 2028.
For the Cardinals, the Rivalries debut isn’t just about a new look. It’s a statement. Forged in desert heat, built to withstand the storm, and designed to showcase Arizona’s identity to the world.
Friday night in Charlottesville is shaping up to be one of the biggest games Scott Stadium has hosted in years. No. 8 Florida State comes to town, and Virginia is marking the occasion by turning back the clock in a big way.
With the 2025 season marking the 25th anniversary of UVA’s legendary goal-line stand against then-No. 2 Florida State, one of the program’s all-time upsets, the Cavaliers will take the field in throwback uniforms inspired by that iconic moment.
Unveiled in a high-energy video featuring former QB Mike Groh and current receivers Jahmal Edrine and Trell Harris, the new uniforms are a clean and simple nod to the past. The blue jerseys feature old-school “V” sleeve details, paired with classic white pants and navy lids for a timeless combo. The vibe is all 1995, and it’s already drawing rave reviews from fans and media alike.
It’s time for the UNISWAG Weekly Countdown for the 2025 College Football Season, Presented by Big Game USA!
Each week, we highlight the cleanest, boldest, and most innovative uniforms across the college football landscape, all building toward that coveted No. 1 spot.
Check out the Week 4 Uniform of the Week Countdown as we celebrate the designs that made the biggest impact on the field!
Just a week after debuting the unforgettable “Shoe Duck” uniforms honoring Nike co-founder Phil Knight, the Oregon Ducks are once again turning heads with another unique twist to their game-day look.
With a massive Week 5 showdown against the Penn State Nittany Lions on deck, Oregon has revealed a fresh footwear innovation, the “Mummy Duck” Vaporposite cleats.
At first glance, the cleats appear to be a sleek all-white design, perfect for blending into Penn State’s iconic white-out environment at Beaver Stadium. But the real magic comes when the lights go out. Built with glow-in-the-dark technology, the cleats transform into “mummy mode,” glowing under the stadium’s advanced LED light system. With Penn State often using blackout moments for dramatic effect during games, the Ducks will literally shine when the spotlight fades.
This latest reveal shows once again how Oregon continues to push the boundaries of on-field style and storytelling.
The Cleveland Browns just let the Dawg out — and it’s Alpha. For the first time in franchise history, the Browns will don an all-brown helmet, dubbed the “Alpha Dawg”, to pair with an all-brown uniform combo during the 2025 NFL season.
"Alpha Dawg" isn’t just a name — it’s a mentality. The matte brown shell, brown facemask, and bold brown stripe framed by two iconic orange stripes scream intimidation and intensity. It’s a powerful nod to the franchise’s deep-rooted color identity and a clear message: there’s a new leader of the pack in Cleveland.
"'Alpha Dawg' embodies what we set out to be as the Cleveland Browns, the leaders of the pack,” said JW Johnson, Executive VP and Partner of the Browns. “We’re excited about this new alternate helmet and the ode it pays to the rich history of the color brown.”
The Browns will debut this look during three home games at Huntington Bank Field: Sept. 21 vs. Green Bay Packers, Oct. 19 vs. Miami Dolphins, Dec. 7 vs. Tennessee Titans
Thanks to the NFL’s updated helmet policy introduced in 2022, teams can now rock a third helmet option if it aligns with one of their approved alternate uniforms. For Cleveland, the “Alpha Dawg” helmet joins the white throwback as one of the team’s official alternate lids. While the orange remains the classic, the brown makes a powerful case for the present — and the future.
The New Orleans Saints are stepping into the 2025 season with a fresh look up top. The team revealed a brand-new white alternate helmet, joining the growing list of NFL squads expanding their lid lineup under the league’s relaxed alternate helmet rules.
The new shell stays true to the Saints’ identity while introducing a fresh, modern twist. It features a crisp white base adorned with subtle black flecks, giving the helmet a speckled texture that fans have already compared to vanilla ice cream, a playful nod to New Orleans’ King Cake culture. The iconic gold fleur-de-lis logo remains front and center on both sides, while a bold gold stripe runs down the middle of the helmet, embossed with repeated fleur-de-lis symbols for added depth and detail. That stripe is bordered by two thin black lines for contrast, and the look is finished off with gold facemasks that tie the whole aesthetic together.
Unlike the Saints’ black alternate helmet introduced in 2022, the white version drops the fade or taper effect and keeps things sharp and symmetrical.
The Saints confirmed that the white helmet will debut with their Color Rush uniforms — a fan-favorite combo of white jersey and white pants, accented with gold numbers and black-and-gold trim.
Previously, the black helmet was always paired with the Color Rush set. It made four appearances over the last three seasons but never in the Superdome. With the arrival of the white shell, that lid might now rotate into black-on-black combos, giving the Saints more flexibility and, hopefully, better results.
The UNISWAG Uniform of the Week Countdown is back for Week 1 of college football!
Check out which teams are turning heads with their uniform combos this weekend. The official Top 10 drops monday, leading up to the reveal of the Week 4 Uniform of the Week winner.
𝐀 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐯𝐢𝐜𝐭𝐨𝐫𝐢𝐞𝐬 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫: The story of Georgia Tech football’s grey alternate uniforms and their nod to the past, present and future of Georgia Tech.
It’s time for the UNISWAG Weekly Countdown for the 2025 College Football Season, Presented by Big Game USA!
Each week, we highlight the cleanest, boldest, and most innovative uniforms across the college football landscape, all building toward that coveted No. 1 spot.
Check out the Week 3 Uniform of the Week Countdown as we celebrate the designs that made the biggest impact on the field!
Oregon Football will take the field against Oregon State in a look unlike any other, one that honors the legacy of Phil Knight, Nike co-founder Bill Bowerman, and the deep ties between the Ducks and the brand that reshaped sports forever.
The special edition “Shoe Duck” uniforms are more than just a new kit. They’re a tribute to Knight’s impact on the University of Oregon, the state, and the global sports stage. Designed by Van Horne Brands with input from Oregon players and staff, the project took two years to complete and even brought Knight to tears when it was first revealed to him earlier this year.
The look starts with a matte marble helmet, an asymmetrical design symbolizing Knight’s two worlds: Oregon athletics and Nike. One side features the Ducks’ iconic wing, while the other carries the wing of Nike, the Greek goddess of victory. On the back, a golden Oregon “O” sits above a gold bar honoring Bowerman’s Army service in World War II.
The anthracite jerseys and pants are accented with gold highlights and paired with striking bright gold cleats, a nod to Knight’s memoir Shoe Dog. The gloves feature a waffle pattern, calling back to Bowerman’s original waffle iron innovation that helped launch Nike footwear.
Every inch of the uniform carries meaning. Shoulder patches tell the story of Oregon’s rise:
One patch depicts a handshake between Knight and Bowerman, representing the trust that began their journey from coach and athlete to business partners.
The other features Oregon’s motto, Mens Agitat Molem (“minds move mountains”), along with Mount Hood and Mount Fuji, symbolizing the merging of East and West in Knight’s vision for the brand. Duck wings and tiger stripes bring the story full circle, reflecting Oregon’s global reach.
For players, this uniform is about more than aesthetics. Senior linebacker Bryce Boettcher said it best: “We wouldn’t be the University of Oregon — the Mecca — without his help. This is our way of giving him his flowers.”
Knight has always been quick to deflect attention, naming campus buildings after others instead of himself. But on Saturday, the gratitude of Oregon, Eugene, and fans across the country will shine through in the form of these uniforms.
As Quinn Van Horne, the project’s lead designer, put it: “It really does represent so much of the Nike and Oregon DNA intertwined together. We want to be the best of the best.”
The UNISWAG Uniform of the Week Countdown is back for Week 1 of college football!
Check out which teams are turning heads with their uniform combos this weekend. The official Top 10 drops monday, leading up to the reveal of the Week 3 Uniform of the Week winner.
