View this post on Instagram

A post shared by TCU Athletics (@tcu_athletics)

Texas Christian University is taking its brand across the Atlantic this fall, and the Horned Frogs are doing it with a special look built for the international stage. When TCU Horned Frogs meets North Carolina Tar Heels in Dublin for the Aer Lingus College Football Classic, TCU will debut a custom helmet designed specifically for the Ireland showcase.

At the center of the design is the “Clover Frog,” a creative twist on TCU’s iconic horned frog mascot. The graphic features the frog clutching a clover in its mouth, blending the program’s identity with Irish symbolism. It’s a clean but meaningful update that keeps the Horned Frogs’ traditional look intact while celebrating the setting of the game.

The helmet maintains TCU’s recognizable purple shell and aggressive horned frog profile, ensuring the team’s brand remains unmistakable even with the added international flair. Rather than overhauling the entire look, the clover detail provides a subtle storytelling element that ties the uniform to the global stage and the cultural backdrop of Dublin.

College football’s growing international footprint has made neutral-site games an opportunity for programs to experiment with limited-edition designs, and TCU’s Ireland helmet fits squarely into that trend. The Clover Frog concept embraces the moment without straying from tradition, giving fans a collectible look tied to a unique chapter in Horned Frogs history.

When TCU takes the field in Ireland, the helmet will serve as more than just equipment. It will be a visual nod to heritage, travel, and the expanding reach of college football, proving once again that the smallest design details can make the biggest statement.

SHOP TCU gear HERE

---

See What Else Is New

Related Articles

---

Throwbacks always hit different. This season, programs across the country tapped into their history, bringing back classic looks that honored the eras, players, and moments that built their legacy. From vintage striping and retro logos to timeless color palettes, the past returned to the field in a big way.

The 2025 UNISWAG Throwback Uniform of the Year voting is officially live.

The UNISWAG team has narrowed down the top throwback designs that perfectly blended nostalgia with modern performance, but the final decision belongs to you. Cast your vote and help crown the program that paid tribute to its roots while delivering elite style.

Voting runs February 25–27, with the winner announced March 9.

Make your pick and celebrate the throwback look that brought history back to life.

Cast your vote here

Shop College Gear Here

---

See What Else Is New

Related Articles

---

The time has come to crown the 2025 UNISWAG Helmet of the Year.

This annual competition showcases the best helmet designs in college football, celebrating the creativity, tradition, and innovation that help programs stand out on game day. The UNISWAG team has narrowed the field to the top contenders, now it’s up to you, the fans, to decide which helmet earns the crown.

Cast your vote and help determine which team rocked the most elite lid this season. Voting runs February 23–25, with the winner announced on March 9.

Cast your vote here

Shop College Gear Here

---

See What Else Is New

Related Articles

---

View this post on Instagram

A post shared by United Football League (@ufl)

The United Football League is entering the 2026 season with more than just roster moves and new sidelines to watch. When the league kicks off on March 27, fans will see a refreshed visual identity across the field, highlighted by updated uniforms and a new set of league-wide performance partners shaping how the game looks and feels.

The uniforms are a central part of the refresh. While some clubs opted for subtle refinements to maintain continuity with their identity, others embraced full redesigns that signal a bold step forward. These updates give teams sharper visual consistency on broadcasts and in-stadium while reinforcing each franchise’s brand presence, something that continues to be crucial as the league builds long-term recognition with fans.

A major change for 2026 is the introduction of official on-field partners across uniforms and equipment. New Era takes the lead as the provider of all team game jerseys and league headwear. Known for its deep roots in sports culture and sideline authenticity, the brand’s involvement strengthens the league’s professional look and retail appeal. Adidas will supply game shoes and gloves for all 43 games this season, ensuring consistency in performance gear across the league while delivering the modern fit and innovation athletes expect. Meanwhile, NOBULL steps in as the exclusive training footwear and apparel partner. Every player and coach will wear the brand’s gear throughout the season, and its logo will appear on all UFL game jerseys, giving the league a unified training and performance identity.

Uniform evolution is about more than aesthetics. It reflects the league’s push toward stability, professionalism, and a recognizable on-field product. By aligning with established performance brands and refreshing team visuals, the UFL is strengthening its presence in a competitive football landscape.

SHOP Sports gear HERE

---

See What Else Is New

Related Articles

---

View this post on Instagram

A post shared by LSU Athletics (@lsusports)

LSU Athletics has announced a precedent-setting, multi-year partnership with Woodside Energy that introduces a first-of-its-kind jersey patch agreement in college sports. Beginning with the 2026–27 athletic season, Woodside Energy will serve as the Official Legacy Partner of LSU Athletics, with its logo appearing on competition apparel across all 21 varsity programs.

The Woodside mark will be uniquely designed in LSU’s iconic purple and gold, ensuring the partnership aligns visually with one of the most recognizable brands in collegiate athletics. The placement across every sport signals a new chapter in the evolving business model of college athletics, where partnerships now extend beyond traditional signage and sponsorship activations.

Vice President and Director of Athletics Verge Ausberry called the agreement a monumental step forward, emphasizing LSU’s commitment to staying at the forefront of the modern collegiate landscape while creating new opportunities for student-athletes. LSU Deputy Director of Athletics Clay Harris echoed the sentiment, describing the partnership as transformational and reflective of the future trajectory of college sports.

Woodside Energy’s presence in Louisiana spans nearly two decades of offshore operations. The company recently announced a $17.5 billion final investment decision on its Louisiana LNG project, reinforcing its long-term commitment to the state. Executives say the LSU partnership represents more than branding — it is an investment in people, community, and legacy.

Beyond the jersey patch, Woodside will serve as an Official Community Partner of LSU Athletics, collaborating on programs designed to support Louisiana communities and enhance opportunities for residents across the state. The company will also receive prominent signage across athletic venues and integrated marketing placements throughout LSU sports channels.

Facilitated alongside LSU’s multimedia rights holder Playfly Sports, the agreement underscores how universities are leveraging strategic partnerships to expand revenue streams while strengthening community ties.

For LSU, the partnership reinforces its leadership role in the evolving NIL and sponsorship era. For Woodside Energy, it establishes a visible and meaningful connection with the state’s flagship university and its passionate fan base.

More details surrounding the partnership will be announced in the coming weeks, but one thing is clear: LSU continues to set the pace for how collegiate athletics and corporate partnerships can align performance, community impact, and brand legacy.

SHOP LSU gear HERE

---

See What Else Is New

Related Articles

---

For the first time in league history, both teams will take the field in full monochrome looks. The Seattle Seahawks are going head-to-toe college navy, while the New England Patriots will counter with an all-white uniform from jersey to pants.

It might sound subtle, but visually it’s a first-of-its-kind moment for the Super Bowl, and it instantly gives this matchup a unique place in uniform history.

The Seahawks will wear their all-navy combination, a look that has quietly become the franchise’s standard since the current uniform set debuted in 2012. The deep navy jersey paired with matching pants and socks gives the team a clean, aggressive silhouette that feels modern without trying too hard. It’s one of those combinations that simply looks right every time they step on the field.

It’s also familiar territory in the Super Bowl. Seattle has worn all-navy in two of its three previous appearances on the big stage, including their last meeting with New England in Super Bowl XLIX.

On the other side, New England made a more surprising decision. Despite being designated as the “home team,” the Patriots elected to wear white jerseys, continuing a recent trend that has seen them favor road whites in championship games. Since their loss to the Giants in Super Bowl XLVI, the Patriots have worn white in each of their next five Super Bowl appearances, clearly buying into the long-standing superstition that white jerseys equal wins.

For the first time, the Patriots are pairing those white jerseys with white pants, creating a true whiteout look that they’ve never worn on this stage before. The result is sharp, minimal, and modern — a clean aesthetic that should really pop against the darker tones of the field and Seattle’s navy set.

Historically, the numbers back up the choice. Dating back to Super Bowl XXXIV, teams wearing white jerseys have won 18 of the past 26 championships. That’s the kind of stat that makes equipment managers and coaches feel a little more comfortable sticking with tradition.

Both teams will also carry an additional detail that ties the game to something bigger than football.

Each uniform will feature a commemorative patch honoring the 250th anniversary of the United States, positioned directly below the Super Bowl LX logo on the right shoulder. It’s a rare league-wide addition that connects the moment to national history, and it echoes a similar touch from Super Bowl X, when the Cowboys and Steelers wore patches celebrating America’s Bicentennial.

SHOP NFL gear HERE

---

See What Else Is New

Related Articles

---

It's always been for the Faithful. pic.twitter.com/i19hD6chOS

— San Francisco 49ers (@49ers) August 28, 2025

The San Francisco 49ers are turning up the heat in 2025 with a bold new Rivalries uniform, a striking all-black look that will debut in Week 18 against the Seattle Seahawks at Levi’s® Stadium.

As part of the NFL’s new Rivalries program in collaboration with Nike, the 49ers join the rest of the NFC West and AFC East in unveiling one-of-a-kind uniforms designed to celebrate divisional showdowns. Each design is tailored to the team’s city, culture, and fanbase — and in San Francisco’s case, the Faithful themselves played a major role in shaping the look.

“This is all everybody has been asking about,” defensive back Deommodore Lenoir said. “I know the crowd is going to go crazy.”

Uniform Highlights

Helmet: A first-of-its-kind midnight black shell with bold red stripes and a gold-coated facemask.

Jersey & Pants: All-black with red stripes and bold red numbers outlined in gold. The custom Saloon-style numbering pays tribute to the historic 49ers wordmark.

Faithful Script: A stitched script beneath the collar honoring the loyalty of 49ers fans around the world.

George Kittle, “The People’s Tight End,” was heavily involved in the design process and couldn’t hide his excitement.

“We wanted something fun, something different that we don’t really ever do,” Kittle said. “I haven’t worn all black since my rookie season. But we never had black helmets, and so I’m the most excited about this bad boy. Holy cow we are going to look cool.”

Kittle added that the all-black kit brings an edge to the rivalry game.

“I feel violent when we wear all black. Like we’re just standing on business. All ten toes.”

The reveal itself leaned into the 49ers’ heritage and California roots, with the Stereo Creative team using projection mapping to highlight textures of history and moments of lore, bringing the uniform to life in a dynamic studio shoot.

This Rivalries uniform won’t just be a new look; it’s a statement. With only one scheduled appearance this season, against their biggest rival, it’s set to become one of the most anticipated uniform debuts of the year.

SHOP 49ers gear HERE

---

See What Else Is New

Related Articles

---

Some moments are so powerful they don’t just win games, they change the language of sports forever. On December 28, 1975, Roger Staubach launched a desperation pass that sailed into history, giving football one of its most iconic phrases: the Hail Mary. Fifty years later, that single throw is being honored with an ultra-limited commemorative release from big game football factory worthy of the moment and the man behind it.

To mark the exact 50-year anniversary of the play that reshaped football vocabulary, an exclusive run of just 12 commemorative footballs has been produced, each personally signed by Staubach himself. this release is as rare as it gets once these are gone, they’re gone forever.

Every detail of the football is designed to honor the magnitude of that night. The ball features a custom “Hail Mary 1975” play diagram, a direct nod to the throw that stunned the Vikings, ignited Cowboys lore, and became a permanent part of sports culture. The timing of the release is just as intentional, launching on December 28, exactly five decades after Staubach etched his name into NFL history.

What makes this piece truly special is its scarcity. Only 12 footballs exist, mirroring Staubach’s legendary jersey number and reinforcing the exclusivity of the release. Each ball is hand-signed by the Hall of Fame quarterback, making every piece a direct connection to one of the most defining moments the game has ever seen.

The Hail Mary wasn’t just a pass it was a turning point. It’s replayed every season, referenced in every stadium, and attempted in every level of football. This commemorative football captures that legacy in physical form, offering collectors a chance to own a piece of history that can never be replicated.

Only 12 collectors will ever have this in their possession. Released December 28. Signed by history.

SHOP Hail Mary Ball HERE

---

See What Else Is New

Related Articles

---

Honoring the loudest fans in the game.

The innovative design introduces an Iridescent Green helmet and uniform accents, with soundwaves and 12 logos to reflect the noise that reverberates throughout the stadium on gamedays.

Explore the design » https://t.co/k6kMsAUl2o pic.twitter.com/kPLK3hbDGR

— Seattle Seahawks (@Seahawks) August 28, 2025

The Seattle Seahawks turned the spotlight on their fans Thursday, unveiling their brand-new Rivalries uniform, a bold wolf grey and iridescent green look that celebrates the heart of the franchise: the 12s.

Set to debut in Week 16 when the Seahawks host the Los Angeles Rams at Lumen Field, the Rivalries fit is packed with details that tie directly back to Seattle’s connection with its fanbase.

The design starts with wolf grey jerseys and pants, accented by iridescent green numbers that shimmer and shift with the light. The helmet matches in iridescent green with a metallic chrome finish, creating a futuristic edge unique to the Pacific Northwest.

But the true standout? The 12s. A 12s patch stitched into the uniform. A 12 pattern inside the jersey numbers that reflects under the lights. Helmet bumpers that read “12 As One.” Soundwave graphics on the shoulders and down the pant legs, representing the earth-shaking noise that makes Lumen Field the loudest stadium in the NFL.

“The Rivalries program is about celebrating what makes our team and city unique,” said Allison Hoover, Seahawks managing director of marketing. “Without question, that’s the 12s. This uniform is a tribute to the 12s, the loudest, most passionate fans in sports. When opposing teams come to Lumen Field, they not only face fierce competition on the field, but also the high-decibels of the 12s in the stands.”

The Seahawks join the rest of the NFC West and AFC East in this first wave of Rivalries uniforms. Each team will debut their look for one home game against a division rival this season, with the rest of the league rolling out designs over the next three years. Nike, the NFL, and each franchise worked together to ensure every uniform was tailored to the team’s city, history, and culture.

From wolf grey grit to iridescent flash, Seattle’s Rivalries uniform is more than just a new look — it’s a wearable tribute to the 12s who define the Seahawks’ identity.

SHOP Seahawks gear HERE

---

See What Else Is New

Related Articles

---

The Army-Navy Game stands as a tradition unlike any other—a timeless rivalry that transcends sports. This iconic matchup, dating back to 1890, is more than just a game; it’s a celebration of service, sacrifice, and honor. As the only college football game on the calendar this week, it commands the nation's attention and exemplifies one of the greatest rivalries in sports history.

In recent years, the Army-Navy Game has added a new layer of excitement with the introduction of special uniforms, turning the field into a showcase of history and pride. Each team unveils a unique design that pays tribute to their heritage, accomplishments, and military traditions.

Take a look below to explore the incredible uniforms that have graced this historic rivalry over the years, showcasing the creativity and storytelling that make this game a must-watch event.

SHOP ARMY GEAR HERE

SHOP NAVY GEAR HERE

---

2025

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

---

See What Else Is New

Related Articles

---