It’s time for the UNISWAG Weekly Countdown for the 2025 College Football Season, Presented by Big Game USA!
Each week, we highlight the cleanest, boldest, and most innovative uniforms across the college football landscape, all building toward that coveted No. 1 spot.
Check out the Week 2 Uniform of the Week Countdown as we celebrate the designs that made the biggest impact on the field!
The UNISWAG Uniform of the Week Countdown is back for Week 1 of college football!
Check out which teams are turning heads with their uniform combos this weekend. The official Top 10 drops monday, leading up to the reveal of the Week 2 Uniform of the Week winner.
The Seattle Kraken are diving deeper than ever before with the reveal of their brand-new third uniform: The Jersey from the Abyss. Forged in shadows and lit by the eerie glow of bioluminescence, this all-black kit is designed to bring stealth, intimidation, and Northwest identity to the ice.
From helmet to blade, the Kraken’s new look is head-to-toe matte black, creating a fluid silhouette that moves silently across the ice. The sleeves and socks are patterned with sonar pings, an echo through the darkness that hints at what lies just beyond sight.
The Kraken logo has been reimagined in tonal black-on-black stitching, making it nearly invisible at first glance—like a predator lying in wait. But when the lights dim, the iconic “S” comes alive.
Encircling the crest is an Ice Blue glow-in-the-dark outline, a nod to the rare natural phenomenon of bioluminescence found in the waters of the Pacific Northwest. It’s a detail that makes this jersey unlike anything else in the NHL, capturing the mystery of the deep.
The Kraken continue to celebrate local heritage with the Muckleshoot Indian Tribe patch, which is given a glowing treatment to match the jersey’s theme. It’s a reminder that the team’s roots are tied directly to the region they represent.
“The Jersey from the Abyss” is more than just a third uniform—it’s a statement piece. The combination of stealth black, sonar-inspired design, and glow-in-the-dark detailing sets a new bar for creativity in NHL sweaters. Fans can expect a one-of-a-kind experience when these hit the ice at Climate Pledge Arena.
The Thundering Herd are going green again. Marshall Football unveiled a brand-new green alternate helmet for the 2025 season, bringing back a look fans haven’t seen since 2009. Complete with the program’s iconic “M” logo, the new lids will mark the first time in 15 years that the Herd will take the field in green.
The last time Marshall wore green helmets came in the 2009 Little Caesars Pizza Bowl, a 21-17 victory over Ohio at Ford Field.
While the throwback connection is clear, the 2025 version comes with a modern twist. The helmet features a matte finish and Marshall’s current stylized “M” logo, a sleeker design compared to the block “M” of the past. The striping pattern remains similar to the late-2000s edition, but the updated aesthetic brings it in line with the program’s current brand identity.
From 2010 through 2021, Marshall stuck exclusively with white helmets. Over the past three seasons, the Herd introduced black lids to the rotation, giving the program a two-color helmet set. The addition of green in 2025 makes it a three-helmet rotation — white, black, and now the long-awaited green.
The University of Idaho is bringing a truly one-of-a-kind look to the field this weekend. When the Vandals open their 2025 home slate against St. Thomas, they’ll debut special “Fightin’ Taters” helmets, a bold nod to the Gem State’s proud agricultural roots.
The timing couldn’t be more perfect. Saturday’s game is presented by the Idaho Potato Commission, making the themed alternate look a fitting tribute to one of the state’s most iconic exports.
“The University of Idaho already has one of the most unique mascots and brands in all of college athletics,” said Assistant Athletic Director for Brand Engagement and Digital Strategy Jerek Wolcott. “This was an opportunity to celebrate our state and our tremendous agricultural history while partnering with the creative minds at Field Rush for a game sponsored by the Idaho Potato Commission. Everything came together for this week for something truly unique, and we couldn't be more excited to see this alternate brand on the field.”
The celebration won’t stop with the helmets. Fans attending the game can expect a full potato-themed experience: the Idaho Potato Commission’s 70-foot-long Big Potato Truck will be on-site, and the beloved mascot Spuddy Buddy will be in attendance to bring the energy.
The “Fightin’ Taters” identity is more than just a clever alternate; it’s a celebration of Idaho’s culture, history, and community pride. By leaning into their roots, the Vandals continue to prove they aren’t afraid to stand out in the college football landscape.
The Mississippi State Bulldogs are going black for Week 2, unveiling an all-new all-black look nicknamed “Dark Mode.” The Bulldogs dropped the uniform reveal on social media with phrases like “Out of the Darkness” and “From the Shadows to the Spotlight,” setting the tone for their September 6th showdown against Arizona State in Starkville.
The jerseys are A simple black base with bold white block numbers. Across the collar sits “State” in script, paired with conference and maker’s marks. The sleeves feature two thick white stripes split by a thin maroon stripe, adding some balance.
The Helmets are Matte black with a stripe running down the middle in white–maroon–white. “State” appears in script on both sides, tying back to the jersey collar design.
The Pants are Black with a matching stripe pattern, thick white, thin maroon, thick white, mirroring the sleeve design.
It’s time for the UNISWAG Weekly Countdown for the 2025 College Football Season, Presented by Big Game USA!
Each week, we highlight the cleanest, boldest, and most innovative uniforms across the college football landscape, all building toward that coveted No. 1 spot.
Check out the Week 1 Uniform of the Week Countdown as we celebrate the designs that made the biggest impact on the field!
The UNISWAG Uniform of the Week Countdown is back for Week 1 of college football!
Check out which teams are turning heads with their uniform combos this weekend. The official Top 10 drops Tuesday, leading up to the reveal of the Week 1 Uniform of the Week winner.
This fall, New Mexico Football is bringing back turquoise, a color with roots that run deep in the state’s culture and the Lobos’ athletic tradition. More than just a design choice, turquoise represents life, resilience, and identity. When the Lobos take the field in their United in Turquoise uniforms, they’ll be wearing a symbol of who they are — for the past they honor, for the state they live in, and for the future they represent.
The story of turquoise at UNM is rich and layered. The Lobos’ earliest colors in the 1890s were black and gold, but those never truly captured the essence of New Mexico. It was Harriet Jenness, a faculty member who taught art, drama, and music, who suggested crimson and silver to better reflect the landscape. Crimson for the evening glow of the Sandia Mountains, and silver for the Rio Grande winding like a ribbon through the valley. Her vision stuck, and cherry and silver became the official identity of the Lobos.
In 1973, turquoise was officially added to the palette of school colors, and for six seasons the football team made it their own. The Lobos wore turquoise jerseys at home, creating one of the most iconic looks in program history before returning to cherry and silver in 1980. Their last game in turquoise came in a 17-3 win over Wyoming on November 24, 1979, marking the end of an era.
The color made a return in 2013 as an alternate accent, with UNM donning white jerseys with turquoise numbers and trim against Fresno State. The Lobos continued to wear turquoise accents once a season through 2022, while experimenting with other alternates like silver and anthracite along the way. Still, fans longed for a true revival of the original 1970s turquoise look.
Now, that wait is over. For the first time in over four decades, New Mexico Football will once again wear the turquoise jerseys in their full glory, honoring the past while uniting players and fans in the vibrant identity of the state.
It’s more than a uniform. It’s a connection to heritage. A reminder of resilience. And a celebration of New Mexico itself.
The Oklahoma City Thunder have always embraced community pride, and this season, they’re taking that commitment to a deeper level. The team revealed its 2025-26 Nike NBA City Edition Uniform, a design rooted in Native American culture and Oklahoma’s Indigenous heritage. The uniform will make its on-court debut on November 19, when the Thunder host the Sacramento Kings on Native American Heritage Night at Paycom Center.
The new look builds on elements of the Thunder’s 2018-19 City Edition uniform, but this year’s version strengthens the connection to the state’s Native identity. At its core, the design blends historical symbols with modern aesthetics, telling a story of community, resilience, and shared pride. At the center of the jersey, interlocking geometric shapes form the letters “OKC,” symbolizing unity and strength. The duotone halves of the jersey are connected by water-like teeth inspired by the Oklahoma River, which binds the north and south sides of the city. On the waistband, a pattern of expanding squares reflects the growth of Oklahoma communities, borrowing influence from ceremonial regalia.
The uniform also features a hidden emblem on the right leg of the shorts: a turtle representing endurance and unity, its circular shell and arrow motifs pointing toward Oklahoma City and the four sacred directions. Sunset-toned sashes wrap across the shoulders and down the sides of the shorts, paying tribute to tribal resilience and shared identity. Meanwhile, the eleven geometric stars along the sides of the jersey and shorts carry forward stories passed through generations, weaving heritage directly into the fabric of the design.
Fans will get a chance to experience the uniform beyond the court thanks to a special showcase at the First Americans Museum. From August 21 through September 5, the museum will host a limited-time exhibit displaying the full uniform while offering fans the chance to win Thunder City Edition gear. Beginning September 6, the uniform will shift into a digital exhibit that runs through November in celebration of Native American Heritage Month.
The Thunder are also expanding the City Edition platform this season with an alternate City Edition court and designated City Nights theme games. Each Friday home game, starting December 5, will highlight the new look as the team takes the floor in the City Edition uniform on the specially designed court.
With its blend of history, symbolism, and community pride, the Thunder’s 2025-26 City Edition uniform isn’t just another alternate. It is a statement piece that honors the Indigenous heritage at the heart of Oklahoma and unites fans around the stories and traditions that continue to shape both the city and the legacy of Thunder Basketball.
