The Los Angeles Rams have official unveiled their new logos, colors and wordmark for the organization going forward. The Team’s primary logo will be the LA with the Ram Horn coming out of the A. The logo features a gradient color transition from white to the team’s new color ‘Sol’ (yellow). The gradient pays homage to the evolution of the color of the horns that have historically been worn on the teams helmets.
The team will also introduce a new Ram Head logo that pulled its inspiration from some of the team’s earliest logos. The new Ram Head updates the historic look and features the new ram horns.
The official new colors for the Rams are a return to their old colors with a vibrant update, “Rams Royal” (blue) and “Sol” (yellow).
“What you’re going to see primarily is bright blue, bright yellow and some white as well but it’s mainly the blue and yellow, that’s what our fans want. You’re going to see all of the logos in different places. What we tried to do was respect the past and represent the future.” - Kevin Demoff, Rams COO
We will keep you updated on when the Rams plan to officially reveal their new uniforms.
“The uniform reveal is up in the air. We want to see when we can get people together again. At one point we thought the first public event at SoFi Stadium would be the uniform unveil in July but we’re probably going to pivot to something post-draft. All the plans we had for the uniform unveil included a large public gathering with our fans that can’t take place right now but we want them to be involved because they played a big part in this. They told us they wanted the horns and they wanted blue and yellow and that’s what we did.” - Kevin Demoff, Rams COO
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